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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 11-17 December 2021

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 11-17 December 2021.

NTOs:
N.1 Tourism Authority of Thailand – Chengdu Office: Nora dance. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Thailand’s coldest provinces to enjoy winter weather. (View)
N.3 Swiss National Tourist Office:
Short video: Children walking to school in Lauterbrunnen. (View)

DMOs:
N.1 Discover Hong Kong:
Hidden treasures of West Kowloon + giveaway. (View)
N.2 Forever Edinburgh: UGC photos: Pentland Hill in autumn. (View)
N.3 Gunma: Initial D giveaway. (View)

Airlines:
N.1 Hong Kong Airlines: Hong Kong Airlines x ColorOS model airplane giveaway. (View)
N.2 Cathay Pacific: Looking back on 2021. (View)
N.3 China Airlines: Happy birthday, China Airlines. (View)

Cruise Lines:*
N.1 Royal Caribbean International
: Happy weekend + hamburgers. (View)
N.2 Viking Cruises: Hot pot on board. (View)
*Only two cruise lines posted on Weibo this week

Attractions & Museums:
N.1 Hong Kong Disneyland: Time to go home! (View)
N.2 Louvre Museum, Paris: Wild World Cultural Tourism Ambassador giveaway with People’s Daily. (View)
N.3 The Museum of Modern Art: UGC autumnal photo from MoMA. (View)

Hotels:
N.1 Bulgari Hotels and Resorts: Christmastime at Bulgari Hotel Shanghai. (View)
N.2 Marriott Bonvoy: Short video + giveaway: Travel in Guangdong. (View)
N.3 Mandarin Oriental Hotel Group: Shop M.O. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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