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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 8-14 October 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 8-14 October 2022.

NTOs:
N.1 Swiss National Tourist Office:
Short video: Autumn in Thunersee. (View)
N.2 Japan National Tourism Organization:
Photos of autumn foliage. (View)
N.3 German National Tourist Board: Heidelberg Palace. (View)

DMOs:
N.1 Discover Hong Kong:
Quiz: What does this phrase mean in Hong Kong? (View)
N.2 Gangwon Province Tourism Board: 
Gangwon Coffee Festival + competion + short video. (View)
N.3 Forever Edinburgh:
UGC photos of Edinburgh on a rainy day. (View)

Airlines:
N.1 All Nippon Airways: UGC photo: Onboard dining. (View)
N.2 Cathay Pacific: Maintenance crews ensure a safe takeoff for every flight. (View)
N.3 China Airlines: UGC photo of China Airlines in flight. (View)

Cruise Lines:
N.1 Royal Caribbean International:
Short video: What do cruise staff receive when they get a promotion? (View)
N.2 Viking Cruises: Our new Shanghai office + upcoming livestream. (View)
N.3 MSC Cruises: Short video: MSC Seascape. (View)

Attractions & Museums:
N.1 Chateau de Versailles: Gigapixel shots of the 10 most important oil paintings in our collection. (View)
N.2 Hong Kong Disneyland: Duffy and friends in bed. (View)
N.3 Louvre Museum, Paris: Storytelling video: La ruse de la magicienne. (View)

Hotels:
N.1 Four Seasons Hotels: Autumn foliage at Four Seasons. (View)
N.2 Marriott Bonvoy: Repost: Marriott featured in Henan travel video by Yan You Yan. (View)
N.3 Shangri-La Hotels & Resorts: Hairy crab feast. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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