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Q2 2022 Weibo Rankings Report

20 Jul 2022

Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.

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Q1 2022 WeChat Rankings Report

13 Apr 2022

From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.

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2021 Full-Year WeChat Rankings Report

19 Jan 2022

In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.

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2021’s Top 10 WeChat Posts by International Museums

29 Dec 2021

What kind of WeChat content stood out for international museums in 2021? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social media marketing captured the most attention.

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Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

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Company News

Universal Beijing Resort: Dragon Trail Design Work

01 Oct 2021

Dragon Trail is proud to have contributed design work for Universal Beijing Resort, including online assets for use by sales partners, advertisements for travel agencies, and even an airplane. Check out this gallery to see some of the designs our team worked on.

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5 Ways China’s Theme Park Craze Can Attract Tourists

25 Aug 2021

Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.

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Q1 2021 WeChat Rankings Report

21 Apr 2021

One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.

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2020’s Top 10 WeChat Posts by International Museums

16 Dec 2020

What kind of WeChat content stood out for international museums in 2020? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social marketing captured the most attention.

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