Travel Marketing in China - Our services and solutions

Getting started to attract Chinese travelers

Even after a decade of rapid growth, the outbound travel market in China is still fast evolving, and in fundamental ways. Communication and distribution channels to reach and engage with outbound travelers have become increasingly digital. Our resources, tools and services will get you started in your marketing initiatives in China to attract the right outbound travelers.

How Different Is China?

When it comes to marketing to China, if you are thinking global strategy, global management, global infrastructure, global systems, global agency, plus maybe a local translation service provider, think again. China is different. You need to empower your local teams, develop local solutions, and find and rely on local partners. Start from here!



Essential Resources

Our short video series, China Outbound Travel Pulse, brings you real insights from Chinese travelers. We keep you up to date on the latest trends and analysis with our monthly webinar. We provide presentation decks that we use at key industry events. Additionally, we publish a monthly newsletter, and regularly share articles on Linkedin and Twitter.


Customized Market Research

Adjust your China market strategy and reach your target audience in the most efficient, cost-effective way, based on unique consumer surveys. We help you to formulate your goals and scope of the research, set objectives, and define your target audience. In addition to the findings and analysis, reports also include suggestions for marketing strategies according to the results.


China Starter Pack

An invaluable market entry kit for destinations, hospitality and service suppliers, tourist and retail attractions, the China Starter Pack provides a core set of training materials to introduce the Chinese tourism market, along with a personalized audit, a listing for your company in our database accessed by Chinese travel agents and tour operators, and a market entry strategy session with one of our senior executives.

Beyond the Basics

If you are already operating in the market and want to optimize your digital presence in China, we’re here to help! We offer services and solutions in consumer marketing, travel trade marketing and development for payment, CRM & distribution.

We would love to be your partner in digital marketing, and can help you establish the best partnerships in PR, representation and distribution.

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