Resources - news, events, videos & presentations

Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 21-27 June 2025

01 Jul 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 21-27 June 2025

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BLOG

China’s Top Silver KOLs Promote Polar Cruises

02 Jul 2025

China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.

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Brand Rankings

WeChat Weekly Rankings: Overseas Tourism Brands – 14-20 June 2025

26 Jun 2025

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 14-20 June 2025.

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BLOG

How AI Is Transforming Chinese Tourism

25 Jun 2025

Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 14-20 June 2025

24 Jun 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 14-20 June 2025

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Company News

LA Tourism India Travel Trade Hub Launched

24 Jun 2025

The Los Angeles Tourism & Convention Board launched their new Travel Trade Hub for India on 23 June, 2025. This is the first time Dragon Trail's Travel Trade Hub platform has been offered via WhatsApp, to a market outside of China.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 6-13 June 2025

10 Jun 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 7-13 June 2025

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EVENTS

Webinar: Chinese Travel Trade Summer Update

30 Jul 2025

Join Dragon Trail's July webinar for an inside look at the Chinese travel industry and outbound tourism market in 2025. Don't miss this chance to be the first to see the freshest travel trade survey data from Dragon Trail Research.

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EVENTS

WorldView 2025: Dragon Trail Speaking

24 Jul 2025

Dragon Trail's Sienna Parulis-Cook is speaking about the Chinese traveler's digital journey at WorldView 2025, an online global conference focused on international digital marketing, search, and strategy.

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