Resources - news, events, videos & presentations

Brand Rankings

Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels–16-22 November 2024

29 Nov 2024

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 November 2024.

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Brand Rankings

WeChat Weekly Rankings: Overseas Tourism Brands – 16-22 November 2024

28 Nov 2024

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 16-22 November 2024.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16-22 November 2024

26 Nov 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 November 2024.

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EVENTS

Year of Kazakhstan Tourism in China: Dragon Trail Speaking

27 Nov 2024

Dragon Trail's Market Development Director Andres Rodriguez will attend the official closing event for the Year of Kazakhstan Tourism in China as a guest of honor, delivering a presentation on Chinese travel sentiment and behaviors in 2024.

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BLOG

Essential Guide to China’s Family Travel Market

25 Nov 2024

Seven essential points to understand about the high-value Chinese family market, what they’re looking for from outbound travel destinations and products, and how you can best reach them through digital marketing.

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BLOG

Q3 2024 Xiaohongshu Rankings Report

20 Nov 2024

Celebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9-15 November 2024

19 Nov 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9-15 November 2024.

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BLOG

Chinese Tourism in 2024: The View from WTM

13 Nov 2024

Conversations with international tourism professionals at World Travel Market (WTM) London 2024 reveal that the Chinese market remains a driving force for global travel. But there are very few places where Chinese tourism looks the same as it did in 2019.

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BLOG

China’s 2025 Holiday Calendar

12 Nov 2024

China's official public holiday calendar for 2025 has just been published, with huge news about an additional two days of public holidays for Chinese workers starting from this year.

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