Resources - news, events, videos & presentations

WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 13-19 November 2021

25 Nov 2021

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 13-19 November 2021.

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BLOG

Considerate Collection Sets Sustainable Travel Standards

24 Nov 2021

Chinese travelers want to choose sustainable travel, but what does responsible tourism entail, and what’s just “greenwashing”? Small Luxury Hotels of the World’s Considerate Collection sets new standards for sustainability in the hospitality and tourism industry.

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BLOG

China Tourism Academy: 2021 Outbound Travel Report

22 Nov 2021

The China Tourism Academy released its "2021 Chinese Outbound Travel Development Year-End Report" on 22 November, 2021. The report includes traveler numbers, top destinations, and survey data about outbound travel plans and sentiment.

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BLOG

Chinese Outbound and Inbound Travel Rules Roundup

22 Nov 2021

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 6-12 November 2021

18 Nov 2021

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 6-12 November 2021.

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BLOG

Bacardi Launches WeChat Mini-Program for Hainan Whisky Emporium

17 Nov 2021

Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.

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EVENTS

Webinar: China’s Must-Know Post-COVID Travel Trends

12 Jan 2022

Make sure you're ready for the return of Chinese tourism in 2022 with this review of the most significant trends and developments in the market since the pandemic began, and how these should impact your marketing and product development.

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BLOG

Tourism Marketing Post-COVID for Destinations

15 Nov 2021

As travel to your destination resumes, you’ll need a fresh approach to research, markets, values, and messages in order to match the right travelers with the right experiences. And for that you need data.

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EVENTS

Webinar: How to Work with China During the Online Era

09 Dec 2021

How do you engage with Chinese clients and build meaningful partnerships when travel to China is off limits? Dragon Trail and the PTL Group are offering practical suggestions, solutions, and case studies of how to work effectively with China during the online era.

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