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The outbreak of coronavirus in China has already had major impacts on travel. Here are the most important facts, responses from international tourism boards, and our advice on travel marketing and working with the Chinese travel industry at this time.
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Get an update on the coronavirus situation and its effects on tourism in our March webinar. The presentation will include sentiment analysis from the Chinese travel trade and consumers, and information and advice on recovery plans.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10 February-16 February, 2020.
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The cruise industry has been particularly hard hit by the coronavirus outbreak. We've summarized key updates, with information on how cruise lines are communicating with Chinese consumers and the travel trade throughout this crisis.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10 February-16 February, 2020.
EVENTS
On 21 February, Dragon Trail Interactive will hold the Tourism Recovery Action Online Summit. This Chinese-language online event will help attendees navigate the coronavirus crisis with insights and advice from leading travel industry professionals.
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This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
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While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 3 February-9 February, 2020.
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