Resources - news, events, videos & presentations

EVENTS

WTM: Chinese Outbound Tourism Marketing for SMEs

07 Nov 2018

On the third day of WTM London, Dragon Trail will join PATA’s ‘Asia and China: Emerging Trends and New Approaches to Marketing’ event to introduce the basics of Chinese digital marketing for SMEs.

Read more

EVENTS

WTM: Luxury Travel – East Meets West

06 Nov 2018

On the second day of WTM London, Dragon Trail’s Managing Director for EMEA, Roy Graff, will speak on the topic of luxury travel for the Chinese outbound market as part of a panel on Asian luxury travel.

Read more

EVENTS

WTM: Tapping into China Outbound Market with Social

05 Nov 2018

On the first day of WTM London, Dragon Trail’s Communications Manager, Sienna Parulis-Cook, joins a panel discussion on using social media to reach the Chinese outbound travel market.

Read more

BLOG

How to Market to Chinese Tourists from Lower-Tier Cities

17 Oct 2018

Which lower-tier Chinese cities should be of particular interest to tourism marketers, how does tourism from lower-tier cities differ from first-tier markets, and how should you adapt your marketing strategy to reach them?

Read more

WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 8 October– 14 October 2018

17 Oct 2018

NTOs: N.1 Visit Norway: Norwegian King Harald and Queen Sonja will visit China. N.2 Japan National Tourism Organization: A beginner's guide to Japanese Izakaya. N.3 Tourism Australia: Tourism Australia is recruiting.

Read more

EVENTS

Webinar: Luxury Trends for Chinese Travelers

21 Nov 2018

What are the biggest luxury trends for Chinese outbound tourism, and how do you market travel destinations and businesses to HNWI Chinese tourists? In November, we're offering two webinar dates to focus on the Chinese luxury travel market for different global regions.

Read more

WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 1 October– 7 October 2018

10 Oct 2018

NTOs: N.1 Japan National Tourism Organization: Hotels in Kyoto with stylish decorations. N.2 Destination Canada: Things to do in Canada on a 7-day trip | Day 1. N.3 Tourism Authority of Thailand - Beijing Office: Chiang Mai Loy Krathong Festival 2018.

Read more

BLOG

Marketing Rural Tourism to Chinese Travelers

10 Oct 2018

The Chinese outbound travel market offers significant opportunities for rural tourism around the world. Read our guide for destinations, attractions and accommodation providers to understand and reach adventurous Chinese travelers.

Read more

BLOG

Video – KOLs – China Outbound Travel Pulse – Episode n.15

09 Oct 2018

Learn how to market to Chinese outbound tourists using travel KOLs – or Key Opinion Leaders – including which digital platforms they prefer, and why they are so influential.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp