Resources - news, events, videos & presentations

EVENTS

Travel Technology Europe: Dragon Trail Speaking

07 Dec 2018

Dragon Trail's Communications Manager Sienna Parulis-Cook will present on Chinese travelers' use of digital tools at the Travel Technology Europe conference session, "Breaking into new overseas markets" on 20 February, 2019.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 26 November– 2 December 2018

05 Dec 2018

NTOs: N.1 Tourism Authority of Thailand - Shanghai Office: Leave a comment to win free return tickets to Thailand. N.2 Tourism Authority of Thailand - Beijing Office: Thailand shopping guide. N.3 Japan National Tourism Organization: The world’s cleanest airport – Tokyo Haneda.

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BLOG

4 Rules for Attracting Chinese Bookworms to Literary Destinations

05 Dec 2018

Cultural, educational experiences are an increasingly important aspect of Chinese outbound travel, and literary links can be used effectively for destination marketing. Start with these four essential tips for marketing to Chinese bookworms.

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BLOG

Video – Destination Europe – China Outbound Travel Pulse – Episode n.18

30 Nov 2018

China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 19 November– 25 November 2018

28 Nov 2018

NTOs: N.1 Japan National Tourism Organization: Japanese nabemono restaurant recommendations. N.2 Destination Canada: The most romantic honeymoon destinations in Canada. N.3 Tourism Authority of Thailand - Beijing Office: Amazing Thailand grand sale passport privileges.

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BLOG

How to Register an Official Account on WeChat: November 2018 Update

27 Nov 2018

Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.

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EVENTS

Dragon Trail at Marketing to China Conference

26 Nov 2018

Dragon Trail's Communications Manager Sienna Parulis-Cook will present on digital in-destination tools to attract Chinese tourists at the Marketing to China Conference in Prague, 29-30 January, 2019.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 12 November– 18 November 2018

21 Nov 2018

NTOs: N.1 Destination Canada: Discover the beauty of Canada in photos. N.2 Austrian National Tourist Office: Things to do in Austria in winter. N.3 Japan National Tourism Organization: Top 10 recommended hot springs to visit in Japan

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BLOG

How to Market Christmas to Chinese Tourists

20 Nov 2018

Christmas may not be traditionally celebrated in China, but Christmas tourism is on the rise. Here are three best practice tips from European destinations for incorporating Christmas festivities into marketing to Chinese tourists.

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