EVENTS
Dragon Trail's Communications Manager Sienna Parulis-Cook will present on Chinese travelers' use of digital tools at the Travel Technology Europe conference session, "Breaking into new overseas markets" on 20 February, 2019.
WECHAT WEEKLY RANKINGS
NTOs: N.1 Tourism Authority of Thailand - Shanghai Office: Leave a comment to win free return tickets to Thailand. N.2 Tourism Authority of Thailand - Beijing Office: Thailand shopping guide. N.3 Japan National Tourism Organization: The world’s cleanest airport – Tokyo Haneda.
BLOG
Cultural, educational experiences are an increasingly important aspect of Chinese outbound travel, and literary links can be used effectively for destination marketing. Start with these four essential tips for marketing to Chinese bookworms.
BLOG
China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.
WECHAT WEEKLY RANKINGS
NTOs: N.1 Japan National Tourism Organization: Japanese nabemono restaurant recommendations. N.2 Destination Canada: The most romantic honeymoon destinations in Canada. N.3 Tourism Authority of Thailand - Beijing Office: Amazing Thailand grand sale passport privileges.
BLOG
Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.
EVENTS
Dragon Trail's Communications Manager Sienna Parulis-Cook will present on digital in-destination tools to attract Chinese tourists at the Marketing to China Conference in Prague, 29-30 January, 2019.
WECHAT WEEKLY RANKINGS
NTOs: N.1 Destination Canada: Discover the beauty of Canada in photos. N.2 Austrian National Tourist Office: Things to do in Austria in winter. N.3 Japan National Tourism Organization: Top 10 recommended hot springs to visit in Japan
BLOG
Christmas may not be traditionally celebrated in China, but Christmas tourism is on the rise. Here are three best practice tips from European destinations for incorporating Christmas festivities into marketing to Chinese tourists.
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