EVENTS
On the third day of WTM London, Dragon Trail will join PATA’s ‘Asia and China: Emerging Trends and New Approaches to Marketing’ event to introduce the basics of Chinese digital marketing for SMEs.
EVENTS
On the second day of WTM London, Dragon Trail’s Managing Director for EMEA, Roy Graff, will speak on the topic of luxury travel for the Chinese outbound market as part of a panel on Asian luxury travel.
EVENTS
On the first day of WTM London, Dragon Trail’s Communications Manager, Sienna Parulis-Cook, joins a panel discussion on using social media to reach the Chinese outbound travel market.
BLOG
Which lower-tier Chinese cities should be of particular interest to tourism marketers, how does tourism from lower-tier cities differ from first-tier markets, and how should you adapt your marketing strategy to reach them?
WECHAT WEEKLY RANKINGS
NTOs: N.1 Visit Norway: Norwegian King Harald and Queen Sonja will visit China. N.2 Japan National Tourism Organization: A beginner's guide to Japanese Izakaya. N.3 Tourism Australia: Tourism Australia is recruiting.
EVENTS
What are the biggest luxury trends for Chinese outbound tourism, and how do you market travel destinations and businesses to HNWI Chinese tourists? In November, we're offering two webinar dates to focus on the Chinese luxury travel market for different global regions.
WECHAT WEEKLY RANKINGS
NTOs: N.1 Japan National Tourism Organization: Hotels in Kyoto with stylish decorations. N.2 Destination Canada: Things to do in Canada on a 7-day trip | Day 1. N.3 Tourism Authority of Thailand - Beijing Office: Chiang Mai Loy Krathong Festival 2018.
BLOG
The Chinese outbound travel market offers significant opportunities for rural tourism around the world. Read our guide for destinations, attractions and accommodation providers to understand and reach adventurous Chinese travelers.
BLOG
Learn how to market to Chinese outbound tourists using travel KOLs – or Key Opinion Leaders – including which digital platforms they prefer, and why they are so influential.
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