Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 8-14 February 2025.
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The latest data reveals that Chinese tourists have fully embraced the road trip for both domestic and outbound trips. These are the 8 things travel brands need to understand to reach the growing market of self-driving Chinese travelers.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 8-14 February 2025
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Explore Dragon Trail's 2024 Full-Year Weibo Report to uncover key trends in engagement with tourism brands across categories, popular content, and top-performing accounts. Our brand-new international airports rankings are available for Q4.
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Where did Chinese outbound travelers go over the 2025 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
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At FITUR 2025, we spoke to exhibitors from across Europe, Africa, Asia, and Latin America about the state of the Chinese outbound tourism market, as well as how they're marketing to China. Here are four takeaways about Chinese long-haul tourism in 2025.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 11-17 January 2025.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 11-17 January, 2025
BLOG
Chinese social media platform Xiaohongshu – aka RedNote – made big news last week when it became the most-downloaded app in the US. Will this impact tourism marketing? We analyzed our data for international travel brands on Xiaohongshu to find answers.
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