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How did coronavirus and international travel restrictions impact WeChat marketing for international travel brands, and readership of travel-related content in 2020? Our fourth annual WeChat Rankings Report looks at the year in full.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9-15 January, 2021.
Podcast
In the January episode of The Chinese Tourism Podcast, we're joined by Tripadvisor's York Lee, and Tourspain's María Llinares to discuss predictions for how travel will develop and change in 2021, as well as their organizations' plans for the China market.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9-15 January 2021.
BLOG
Check out 13 of the online exhibitions, roadshows and conferences hosted on Dragon Trail's TNTM virtual events platform from May to December 2020, with downloadable case studies, video walk-throughs, and more.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 2-8 January, 2021.
BLOG
Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 2-8 January 2021.
BLOG
Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.
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