BLOG
Chinese social media platform Xiaohongshu – aka RedNote – made big news last week when it became the most-downloaded app in the US. Will this impact tourism marketing? We analyzed our data for international travel brands on Xiaohongshu to find answers.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 4-10 January 2025.
BLOG
Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 4-10 January, 2025
EVENTS
Join Dragon Trail International and leading Chinese car rental platform Zuzuche for a review of outbound tourism and travel trends during the 2025 Chinese New Year holiday, with a deep-dive on Chinese self-driving tourism.
Company News
Dragon Trail International received the "Excellent Industry Marketing Partner" award at the China Cruise Terminal & Marina Association's annual meeting, recognizing its innovative marketing solutions and support for industry growth.
BLOG
Our annual report on WeChat marketing for overseas tourism brands analyzes article reading rates, new trends for post layouts, popular content themes, and two brand-new rankings categories for 2024: airports and car rental companies.
BLOG
How will Chinese travelers explore the world in 2025? To look ahead at the year to come for Chinese outbound tourism, we asked experts in tourism and marketing what they forecast and anticipate for 2025.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 21-27 December 2024.
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