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We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
EVENTS
Dragon Trail's CEO George Cao will join an all-star lineup of speakers for two sessions at the Skift Asia Forum in Bangkok, sharing his perspectives on the Chinese tourism market, as well as what travel destinations and suppliers can do to market to these consumers.
BLOG
Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.
BLOG
Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.
EVENTS
Meet Dragon Trail at 2025's China Outbound Travel and Tourism Market (COTTM) in Beijing. Our team will attend the three-day show, exhibiting our China Travel Academy – China's biggest e-learning platform for travel agents.
EVENTS
In Dragon Trail’s May webinar, we’re joined by guest speaker Leon Li from Fliggy, to share exclusive data on how Chinese FITs will be traveling this summer.
BLOG
Most tourism brands and businesses that want to target the Chinese market need to have a Chinese website. But this isn’t so simple as just translating your content into Chinese. Here are 8 mistakes you might be making with your Chinese website.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 March-4 April 2025.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 29 March-4 April 2025
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