BLOG
Celebrity content, offline events, and fan giveaways led engagement, with standout campaigns from AirAsia and Holiday Inn. Cruise videos under-performed on Weibo, showing the need for platform-specific strategies.
Company News
One of China's leading outbound travel agencies, Utour has launched a new Travel Expert Certification Platform with Dragon Trail’s tech and training content, connecting global destinations with Utour's 5,000 retail travel advisors across 20 provinces and regions.
EVENTS
In Dragon Trail’s August webinar, we're covering the must-know developments in influencer marketing to reach Chinese outbound tourists, including new strategies and resources. This webinar will be offered in two sessions for viewers in multiple time zones.
BLOG
Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.
BLOG
The Chinese outbound travel market continues to grow this summer, according to the country's leading travel agencies. These are the top destinations, countries with the highest growth in Chinese visitors, and most significant travel trends for China's 2025 summer vacation.
BLOG
Here’s everything you need to know about Dragon Trail’s Trip Builder Pro, our first AI tool. The B2B platform is built for use by Chinese travel agents and destination tourism boards.
Company News
Georgian National Tourism Administration has appointed Dragon Trail International as its market representative in China. Dragon Trail will promote the country of Georgia to Chinese consumers and the travel trade, including both digital and offline campaigns.
BLOG
Labubu, tropical fruit, family travel promotions, and hidden gem destinations all caught the attention of Chinese travelers on WeChat in Q2 2025. Our rankings report for international travel brands also reveals the growing popularity of one world region.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 28 June-4 July 2025
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