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Labubu, tropical fruit, family travel promotions, and hidden gem destinations all caught the attention of Chinese travelers on WeChat in Q2 2025. Our rankings report for international travel brands also reveals the growing popularity of one world region.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 28 June-4 July 2025
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China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 21-27 June 2025
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 14-20 June 2025.
BLOG
Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 14-20 June 2025
Company News
The Los Angeles Tourism & Convention Board launched their new Travel Trade Hub for India on 23 June, 2025. This is the first time Dragon Trail's Travel Trade Hub platform has been offered via WhatsApp, to a market outside of China.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 7-13 June 2025
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