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What did 2022 bring for international travel brands' WeChat marketing? Our report looks at average reading rates for content among six categories, as well as the most-read articles of the year.
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Take a look at the most popular Weibo posts of 2022 by international travel brands, and find out what the end of 2022 can tell us about the year to come for travel marketing on Weibo, now that China has reopened.
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Chinese travel website Qyer's new report is based on a two-month survey of their users. The results offer excellent insights into the reopening’s immediate impact on travel plans, and into the travel intentions of experienced, independent Chinese travelers.
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Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at a few Chinese New Year campaigns and activities from 2023, with design and promotion by Dragon Trail International.
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To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
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In the days leading up to China's reopening for international travel, Dragon Trail surveyed mainland Chinese travelers about their plans for 2023. This snapshot of Chinese consumer sentiment offers findings to guide tourism brands during the recovery period.
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The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.
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In Dragon Trail’s first webinar of the year, we’re teaming up with leading travel analysts ForwardKeys to give you a snapshot of Chinese travel plans and sentiment just as the Lunar New Year holiday season kicks off.
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On 8 January 2023, China officially reopens. What should the global tourism industry expect? Here's our forecast for where Chinese tourists will be traveling first, what kinds of tourists these will be, and the most effective tourism marketing tactics for 2023.
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