Company News
On 9 July 2024, Dragon Trail delivered a masterclass on Chinese social media for the Spanish tourism board in Madrid. The session was part of a full-day training, and introduced our bespoke 182-page report on the Chinese digital landscape created for Turespaña.
BLOG
Getting a personal account on Xiaohongshu is easy with our step-by-step guide and tips. We'll also show you how to upgrade to a verified Xiaohongshu Business Pro account from overseas.
EVENTS
Dragon Trail’s July webinar is all about B2B tourism sales and marketing. Find out the results of Dragon Trail's latest Chinese Outbound Travel Trade Survey, and learn about opportunities to meet and do business with Chinese travel agents in Beijing this year.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 6-12 July 2024.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 6-12 July 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 6-12 July 2024.
BLOG
There's a new category in our WeChat Rankings: overseas airports! Our report analyzes which airport accounts and content strategies stand out, in addition to discussing popular articles and notable developments for other tourism accounts.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 June-5 July 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 29 June-5 July 2024.
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