On the first day of WTM London, Dragon Trail’s Communications Manager, Sienna Parulis-Cook, joins a panel discussion on using social media to reach the Chinese outbound travel market.
Which lower-tier Chinese cities should be of particular interest to tourism marketers, how does tourism from lower-tier cities differ from first-tier markets, and how should you adapt your marketing strategy to reach them?
NTOs: N.1 Visit Norway: Norwegian King Harald and Queen Sonja will visit China. N.2 Japan National Tourism Organization: A beginner's guide to Japanese Izakaya. N.3 Tourism Australia: Tourism Australia is recruiting.
What are the biggest luxury trends for Chinese outbound tourism, and how do you market travel destinations and businesses to HNWI Chinese tourists? In November, we're offering two webinar dates to focus on the Chinese luxury travel market for different global regions.
NTOs: N.1 Japan National Tourism Organization: Hotels in Kyoto with stylish decorations. N.2 Destination Canada: Things to do in Canada on a 7-day trip | Day 1. N.3 Tourism Authority of Thailand - Beijing Office: Chiang Mai Loy Krathong Festival 2018.
Learn how to market to Chinese outbound tourists using travel KOLs – or Key Opinion Leaders – including which digital platforms they prefer, and why they are so influential.