EVENTS
Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook is joining the WTM London 2024 conference as a panelist for the session "Understanding The Power of Chinese Travelers: Trends To Capitalize On, and Pitfalls To Avoid".
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 5 - 11 October 2024.
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In the third quarter of 2024, what type of travel content attracted the most views from WeChat users? Our report analyzes the new categories of airports and car rental companies, in addition to overseas destinations, airlines, cruise lines, hotels, and attractions.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 28 September-4 October.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 28 September - 4 October 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 28 September - 4 October 2024.
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What's the latest for Chinese outbound travel recovery? We’ve rounded up and translated all the news and reports available on Chinese outbound travel during the National Day holiday from 1-7 October 2024.
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Fastdata’s 2024 report includes an in-depth analysis of China’s online travel industry, as well as an assessment of the current outbound travel market and consumer trends, based on industry data and a July 2024 survey of Chinese users of online travel platforms.
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Dragon Trail’s survey of 1,025 Chinese travelers reflects the continued upward trajectory of Chinese outbound tourism, with practical insights for sales and marketing, and deep-dive findings on events, cruises, self-driving, hotel loyalty programs and more.
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