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The latest data reveals that Chinese tourists have fully embraced the road trip for both domestic and outbound trips. These are the 8 things travel brands need to understand to reach the growing market of self-driving Chinese travelers.
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Explore Dragon Trail's 2024 Full-Year Weibo Report to uncover key trends in engagement with tourism brands across categories, popular content, and top-performing accounts. Our brand-new international airports rankings are available for Q4.
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Where did Chinese outbound travelers go over the 2025 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
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At FITUR 2025, we spoke to exhibitors from across Europe, Africa, Asia, and Latin America about the state of the Chinese outbound tourism market, as well as how they're marketing to China. Here are four takeaways about Chinese long-haul tourism in 2025.
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Chinese social media platform Xiaohongshu – aka RedNote – made big news last week when it became the most-downloaded app in the US. Will this impact tourism marketing? We analyzed our data for international travel brands on Xiaohongshu to find answers.
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Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.
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Our annual report on WeChat marketing for overseas tourism brands analyzes article reading rates, new trends for post layouts, popular content themes, and two brand-new rankings categories for 2024: airports and car rental companies.
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How will Chinese travelers explore the world in 2025? To look ahead at the year to come for Chinese outbound tourism, we asked experts in tourism and marketing what they forecast and anticipate for 2025.
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Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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