To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
The Hurun Chinese Luxury Consumer Survey 2023 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
Which Chinese travel trade shows should you attend and exhibit at in 2023? Many of the top exhibitions are being held this year, but at different times compared to their pre-pandemic schedule. Make sure you’re up to date with our event calendar.
Dragon Trail’s Chinese Tourism Recovery To-Do List is an essential starting point for destinations and brands to check they’re ready to reengage with the world’s largest tourism source market, starting with an inventory of digital assets.
Our analysis of Chinese social media marketing by overseas universities on WeChat and Weibo reveals the leading universities, countries, posts, and types of content for attracting views and engagement on China’s two top social media platforms.
What did 2022 bring for international travel brands' WeChat marketing? Our report looks at average reading rates for content among six categories, as well as the most-read articles of the year.
Take a look at the most popular Weibo posts of 2022 by international travel brands, and find out what the end of 2022 can tell us about the year to come for travel marketing on Weibo, now that China has reopened.
Chinese travel website Qyer's new report is based on a two-month survey of their users. The results offer excellent insights into the reopening’s immediate impact on travel plans, and into the travel intentions of experienced, independent Chinese travelers.
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