Resources - news, events, videos & presentations

BLOG

China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

Read more

BLOG

Q2 2021 Weibo Rankings Report

28 Jul 2021

Our analysis of 175 active tourism accounts on Weibo in Q2 2021 reveals year-on-year increases in engagement rate for destination accounts. The report looks at standout accounts and posts, as well as factors impacting engagement rates since Q1 2021.

Read more

BLOG

China’s Silver Travelers: 10 Things You Need to Know

16 Jul 2021

With 250 million Chinese aged 60 or above, this older demographic is a significant consumer group that shouldn’t be overlooked by the tourism industry. Read these 10 trends and facts to better understand, market to, and accommodate China’s senior travelers.

Read more

BLOG

Q2 2021 WeChat Rankings Report

12 Jul 2021

With little to promise the return of international tourism in the short-term, WeChat reading rates across most categories declined this spring, though a few popular posts offer positive examples of what recovery could look like.

Read more

BLOG

Chinese Students Overseas: Travel Rules Roundup

29 Jun 2021

Chinese planning to study overseas in 2021 face travel rules and restrictions that vary wildly by destination country. We’ve rounded up the latest information on travel for Chinese students to the top 10 most popular destinations for Chinese studying abroad.

Read more

BLOG

Airbnb China: 2021 Summer Travel Report

21 Jun 2021

Airbnb's June 2021 report on summer travel is based on a survey of 1,500 Chinese travelers aged 18-50. It includes travel trend forecasts for summer and the second half of 2021, with focuses on the rise of Gen-Z, family travel, and sports travel.

Read more

BLOG

Peru: First WeChat Live Stream from the Americas

16 Jun 2021

On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.

Read more

BLOG

China’s Gen-Z Tourists: What You Need to Know

11 Jun 2021

China’s Generation Z travelers are a driving force behind the recovery of the country's tourism industry. Get to know this generation, their top travel trends, and the best ways of attracting young Chinese tourists.

Read more

BLOG

Infographic: Chinese Travel Sentiment in the Pandemic

04 Jun 2021

How has Chinese traveler sentiment and behavior evolved throughout the pandemic? In this infographic, we compare findings of Dragon Trail's consumer surveys to reveal the prevailing sentiments, what has changed, and what hasn't.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp