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Chinese Tourism: Summer 2022 News and Trends

10 Aug 2022

The Chinese travel market is always ready for a rebound. To present a full picture of what’s happening this summer, we’ve compiled industry data on overall numbers, trends, and news for China’s 2022 summer travel season.

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Chinese Outbound and Inbound Travel Rules Roundup

08 Aug 2022

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Interview: Jordan’s Coming Chinese Travel Boom

03 Aug 2022

Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.

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TMW Travel Marketing Awards: 2022 Nominees

25 Jul 2022

The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.

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Q2 2022 Weibo Rankings Report

20 Jul 2022

Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.

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Q2 2022 WeChat Rankings Report

13 Jul 2022

Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.

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8 Times Jay Chou Started a Chinese Tourism Trend

13 Jul 2022

How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of eight examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.

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6 Ways to Engage Chinese Overseas Students

06 Jul 2022

Here are six ways that educational and travel-related institutions, organizations, and businesses can effectively reach and communicate with the Chinese market.

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5 Trends for Digital Marketing in China

22 Jun 2022

We’ve put together a list of 5 important digital marketing trends in China right now, particularly for tourism marketing. How many have you tried when promoting your destination or business in China?

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