Resources - news, events, videos & presentations

BLOG

How to Market Tourism to Chinese Overseas

09 Sep 2020

Chinese living overseas are an often overlooked but important and influential tourism market. Here are seven tips for tourism brands to reach Chinese professionals and students living in your country or region.

Read more

BLOG

Interview: Berlin-based Chinese Travel KOL Zhang Jin

21 Aug 2020

Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.

Read more

BLOG

Chinese Social Media Marketing Trend: Emojis

19 Aug 2020

There's a new trend taking off for Chinese social media marketing by international tourism brands: Emoji-themed posts. Check out some of the highest performing examples on Weibo and WeChat to see how emojis can be used to boost readership and engagement.

Read more

BLOG

Chinese Customized Travel Industry Report

14 Aug 2020

The first report on China's up-and-coming customized travel sector to combine both industry and consumer insights. Findings include valuable takeaways for industry practitioners, and information on how COVID-19 has changed customized travelers’ priorities.

Read more

BLOG

2020 Chinese Online Travel Industry Report on Post-95 Users: Fastdata

06 Aug 2020

Fastdata’s July report looks at the use of online travel platforms by China's post-95 generation, currently aged 20-25 years old. Findings include the most popular OTAs, as well as a comparison of accommodation preferences among post-85, post-90, and post-95 travelers.

Read more

BLOG

TravelDaily: Gen-Z Tourism Consumption Trends Report

05 Aug 2020

Chinese travel media TravelDaily has released a report on China’s Generation-Z, including data on this generation's most-used information sources and booking channels, and preferences for destinations and accommodation.

Read more

BLOG

Mafengwo: Changes in Gen-Z Travel Consumption

04 Aug 2020

Mafengwo’s July 2020 report examines how China's Generation-Z travels, and how these young travelers’ preferences, priorities, and behavior have changed because of the COVID-19 crisis.

Read more

BLOG

Q2 2020 Weibo Rankings Report

29 Jul 2020

Fewer overseas tourism accounts were active on Weibo in Q2 2020, but national tourism boards, attractions, and hotels all saw increased engagement. Check our full rankings report for the quarter, with analysis of the most successful content strategies.

Read more

BLOG

#ThinkingofYou Weibo Campaign: +11 Million Views

17 Jul 2020

Over the past two months, Dragon Trail’s “Thinking of you” tourism marketing campaign on Weibo has inspired and connected to Chinese travelers, with more than 11,645,000 views, 10,000 discussions, and 31 participating tourism brands.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp