BESydney showcased Sydney's appeal for business events in a recent media event in Beijing. The launch of the "Sydney Meetings Fund" and discussions on effective marketing were highlighted, receiving positive media coverage.
Between 15-17 November, Junny Tours partnered with Dragon Trail to exhibit at COTTM 2023. Dragon Trail caught up with Junny Tours’ CEO to learn more about the organization’s growth, strategic approach, and the unique selling points that set Junny Tours apart in the travel market.
Analysis of overseas universities on Chinese social media platforms in Q3 2023 emphasizes the importance of global university rankings for a Chinese audience. We also continue to see the strength of Hong Kong, British, and Singaporean universities' outreach.
What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.