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China’s Potential for Wellness Tourism

11 Dec 2019

Are Chinese outbound travelers interested in, or even aware of, wellness tourism? We’ve put together a guide to help wellness tourism providers know what potential they have to attract Chinese tourists and what this market is looking for.

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2019 Chinese Outbound Travel Consumption Report: Trip.com and UnionPay

05 Dec 2019

The Trip.com Group and UnionPay International have released a report based on Chinese outbound tourism bookings and spending in the first half of 2019. According to the report, Chinese outbound travelers spent US$127.5 billion in the first six months of the year.

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6 Trends in Chinese Luxury Tourism from ILTM China 2019

02 Dec 2019

Everyone wants to tap into the luxury Chinese tourism market, but what are these travelers looking for, and how do you reach them? We interviewed more than 15 tourism organizations and businesses at ILTM China to find out.

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The Ultimate Guide to Chinese Holidays: 2020 Update

22 Nov 2019

When are Chinese tourists most likely to travel abroad, and how should destinations prepare for these peak times? We've prepared a guide, including China's 2020 national holiday schedule.

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2020 Chinese Holiday Calendar

22 Nov 2019

The official Chinese public holiday calendar for 2020 has been published, revealing a further extension to the May 1 holiday, as well as an eight-day Golden Week.

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How to Attract China’s Growing Adventure Travel Market

20 Nov 2019

Adventure travel has high potential to attract experienced and wealthy Chinese travelers who want to get off the beaten track. But what does “adventure” mean in the context of Chinese tourism, and which activities are most appealing to the Chinese market?

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7 Insights on Chinese Tourism from WTM London 2019

13 Nov 2019

Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.

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African Wildlife Foundation Raises Awareness in China for Animal Conservation

07 Nov 2019

Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.

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How to Attract Chinese Wine Tourism

30 Oct 2019

Wine tourism is an area with great potential for attracting Chinese independent travelers and customized tours. We spoke to wineries in Australia, Germany, Italy, and the US to learn from their experiences welcoming Chinese visitors.

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