Resources - news, events, videos & presentations

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Are Chinese Traveling to the Qatar World Cup?

24 Nov 2022

Although non-essential outbound travel is strongly discouraged, potentially thousands of Chinese football fans consider attending the World Cup to be an essential reason to leave the country.

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Chinese Business Travelers: 7 Things You Need to Know

23 Nov 2022

The recovery of Chinese outbound travel is already beginning – with business travelers. We’ve summarized seven key points from our November 2022 webinar with Trip.Biz to prepare you for the return of this market.

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Chinese Outbound and Inbound Travel Rules Roundup

17 Nov 2022

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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WTM 2022: Expectations for Chinese Tourism

16 Nov 2022

As China relaxes international travel rules and flights double this winter, what’s the view on Chinese travel in top destination countries? Last week at WTM 2022, we spoke to hoteliers, DMOs, and airlines around Asia.

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Q3 2022 Universities Ranking Report: WeChat and Weibo

02 Nov 2022

Dragon Trail's first quarterly report on overseas universities' WeChat and Weibo marketing offers a unique snapshot and analysis of the content trends and strategies used to communicate with Chinese students and alumni.

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Q3 2022 Weibo Rankings Report

26 Oct 2022

Some international tourism brands enjoyed unprecedented success on Weibo in Q3 2022, while others attracted attention for the wrong reasons. Our report analyzes the top accounts and most engaging content.

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Q3 2022 WeChat Rankings Report

19 Oct 2022

The most popular WeChat content from tourism brands in Q3 2022 is diverse in both topic and form, showing how versatile this social media platform can be. Which tourism boards, attractions, hotels, airlines, and cruises attracted the most views?

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Singapore Embraces New Tech for MICE Recovery

12 Oct 2022

When and how will Singapore's MICE tourism industry make a full recovery? Singapore Tourism Board's Andrew Phua discusses new partnerships, the future of event technology, and STB's first post-pandemic offline event in China.

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Young Chinese Travel Trends: Mafengwo Report

05 Oct 2022

Mafengwo's “Contemporary Young People’s Travel Guide” report is based on 2022 travel surveys and data, revealing travel trends among young Chinese, including cultural attractions, accommodation, and transportation.

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