With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.
Since 2012, China has been world’s highest-spending international tourism source market, with over 250 billion USD in annual spending. But how much do most Chinese tourists really spend, and how is spending behavior changing?
The China Tourism Academy’s (CTA) Annual Report on China Outbound Tourism Development 2019 is based on 2018 data on outbound travel from China. It was released on August 1, 2019, and includes data on market trends and consumer preferences.
Fliggy and Alipay have recently released a report on Chinese outbound tourism over the summer vacation period. The report includes information on the fastest growing destinations, consumption trends, demographics, and more.
Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.
The COTRI Market Report analyzes Chinese outbound tourism data, including arrivals, visa regulations, and flights, alongside industry interviews and topical reports. Here are five insights from the Spring 2019 edition.