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Top 10 WeChat Posts by Tourism Destinations 2023

01 Jan 2024

Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year.

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Exploring Sydney’s Charms: BESydney’s Media Event in Beijing

24 Jan 2024

BESydney showcased Sydney's appeal for business events in a recent media event in Beijing. The launch of the "Sydney Meetings Fund" and discussions on effective marketing were highlighted, receiving positive media coverage.

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Exploring Georgia: Unveiling Junny Tours’ Unique Offerings for Chinese Travelers

29 Nov 2023

Between 15-17 November, Junny Tours partnered with Dragon Trail to exhibit at COTTM 2023. Dragon Trail caught up with Junny Tours’ CEO to learn more about the organization’s growth, strategic approach, and the unique selling points that set Junny Tours apart in the travel market.

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China’s 2024 Holiday Calendar

17 Nov 2023

The official Chinese public holiday calendar for 2024 was released on 25 October. Check the dates for Chinese New Year and other public holiday periods throughout the coming year.

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Q3 2023 Universities Ranking Report: WeChat and Weibo

27 Oct 2023

Analysis of overseas universities on Chinese social media platforms in Q3 2023 emphasizes the importance of global university rankings for a Chinese audience. We also continue to see the strength of Hong Kong, British, and Singaporean universities' outreach.

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Q3 2023 Weibo Rankings Report

20 Oct 2023

In Q3, most categories experienced a partial decline in average engagement compared to the previous quarters, with content involving celebrities, giveaways, and promotions garnering the highest levels of engagement.

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Q3 2023 WeChat Rankings Report

13 Oct 2023

How has WeChat marketing performance fared for international tourism brands during the third quarter leading up to China’s Golden Week? Our report highlights the top accounts, articles, and content trends.

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China: Golden Week 2023 Travel News Roundup

12 Oct 2023

To provide an update on the Golden Week, we have rounded up the initial data on domestic/international trips, travel spending, and tourism trends, from 29 September - 6 October.

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Key Insights into Chinese Travel Trends for Golden Week 2023

19 Sep 2023

What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.

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