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Virtual Fam Trips Take Chinese to South Africa at Online Roadshow

27 Oct 2021

As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.

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Q3 2021 Weibo Rankings Report

26 Oct 2021

Although most tourism categories did not see significant growth in engagement on Weibo during Q3 2021, follower numbers continued to rise. Content featuring videos and storytelling stood out, alongside giveaways and celebrity-related posts.

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China’s 2022 Holiday Calendar

26 Oct 2021

The official Chinese public holiday calendar for 2022 was released on October 25. Check the dates for Chinese New Year and other public holiday periods throughout the coming year.

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Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

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China’s October Holiday 2021 in Review

11 Oct 2021

Domestic tourism during China's 2021 October National Day holiday fell short of projections. What happened, what are the major trends, and which businesses and destinations were the Golden Week winners?

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Chinese Outbound and Inbound Travel Rules Roundup

29 Sep 2021

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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China Travel Market Monitor

29 Sep 2021

Dragon Trail’s Market Monitor is the only specialized travel market survey that gains insights directly from China’s outbound travelers. Learn more here about how it works, and how to join.

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TikTok, Douyin Campaign Brings Great Migration to 4.11M Viewers

27 Sep 2021

Dragon Trail's first project working with TikTok helped the Kenya Tourism Board and African Wildlife Foundation to promote a five-day live stream across TikTok, Douyin, Xigua, and Toutiao, reaching 4.11 million viewers in more than 80 countries.

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China Traveler Sentiment Report: September 2021

23 Sep 2021

Dragon Trail International’s fourth China Traveler Sentiment Report found that more Chinese are now willing to consider travel, as long as safety measures are being met. The report covers domestic, inbound, and outbound travel.

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