How has Xiaohongshu marketing performance fared for international tourism brands during the fourth quarter of 2023? Our first Xiaohongshu Rankings Report highlights the top accounts, articles, and content trends.
Car rental platform Zuzuche saw a 730% year-on-year increase in outbound travel car rental orders for Chinese New Year 2024. Their report shares top destinations, travel trends, and important generational differences among Chinese outbound travelers.
Mafengwo's 2024 Chinese New Year report identifies the top travel trends and outbound destinations for Chinese independent travelers over the Spring Festival period.
What did 2023 bring for international travel brands' WeChat marketing? Our report looks at average reading rates for content among six categories, as well as the most-read articles of the year.
BESydney showcased Sydney's appeal for business events in a recent media event in Beijing. The launch of the "Sydney Meetings Fund" and discussions on effective marketing were highlighted, receiving positive media coverage.
Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year.
Between 15-17 November, Junny Tours partnered with Dragon Trail to exhibit at COTTM 2023. Dragon Trail caught up with Junny Tours’ CEO to learn more about the organization’s growth, strategic approach, and the unique selling points that set Junny Tours apart in the travel market.
The official Chinese public holiday calendar for 2024 was released on 25 October. Check the dates for Chinese New Year and other public holiday periods throughout the coming year.
Analysis of overseas universities on Chinese social media platforms in Q3 2023 emphasizes the importance of global university rankings for a Chinese audience. We also continue to see the strength of Hong Kong, British, and Singaporean universities' outreach.
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