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Key Insights into Chinese Travel Trends for Golden Week 2023

19 Sep 2023

What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.

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Douyin: 2023 Travel Industry White Paper

14 Aug 2023

Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.

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Chinese Outbound and Inbound Travel Rules Roundup

10 Aug 2023

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Chinese International Flight Connectivity: July 2023

03 Aug 2023

Travel booking app and data platform Flightmaster has released updated data on international flights from mainland China for the week of 17-23 July, offering a valuable snapshot of how flight capacity recovery is going.

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Q2 2023 Universities Ranking Report: WeChat and Weibo

01 Aug 2023

Analysis of overseas universities on Chinese social media platforms in Q2 2023 emphasizes the importance of global university rankings for a Chinese audience. We also continue to see the strength of Hong Kong, British, and Australian universities' outreach.

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Chinese Outbound Travel Trade Survey 2023

26 Jul 2023

What is the best way for overseas destinations and travel suppliers to work with the Chinese travel trade in 2023, and which products are most in demand? Find answers in Dragon Trail's survey of mainland Chinese outbound travel agencies.

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Q2 2023 Weibo Rankings Report

19 Jul 2023

Q2 2023 saw major increases in engagement rates on Weibo across several categories of travel brands, influenced by celebrity content and promotional campaigns, as well as at least one major controversy.

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Q2 2023 WeChat Rankings Report

11 Jul 2023

How is WeChat marketing for international tourism brands faring in the second quarter since China’s reopening? Our report highlights the top accounts, articles, and content trends, with suggestions for destination marketing.

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How Chinese Shoppers Approach Travel Retail in 2023

03 Jul 2023

Five top takeaways and recommendations on how to best prepare for the future of Chinese duty free shopping, from travel retail and China experts at the 2023 TR Consumer Forum.

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