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7 FAQs About Video for Chinese Tourism Marketing

06 May 2021

Video offers tourism marketers the chance to inspire Chinese travelers' future trips, instill confidence, and inform consumers and the travel trade. The answers to these 7 questions will help to guide your strategy and maximize the impact of your video campaigns.

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6 Top Chinese Video Platforms for Marketing

05 May 2021

There are many social media platforms in China that support video, with new ones emerging every year. The following platforms are the leaders of the pack, for their number of followers and their relevance for tourism marketing.

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Chinese Outbound and Inbound Travel Rules Roundup

30 Apr 2021

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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China’s May Labor Day Holiday Forecast 2021

29 Apr 2021

China’s Labor Day public holiday period runs from 1-5 May. This year’s holiday has been called “the hottest May Golden Week in history” by Chinese media because of the anticipated travel boom. Here's what we can expect.

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Exhibition Aims to Reignite Chinese Tourism to Europe

28 Apr 2021

From 19-23 April, 2021, the European and Chinese travel industries came together to prepare for the reignition of Chinese tourism to Europe, at the EUROPE Virtual Travel Trade Show for China.

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Q1 2021 Weibo Rankings Report

28 Apr 2021

Dragon Trail's Weibo Rankings Report for Q1 2021 reveals the most engaging topics, content strategies, and results for international destinations, airlines, cruise lines, attractions, and hotel brands.

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Q1 2021 WeChat Rankings Report

21 Apr 2021

One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.

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Interview: How to Maximize Results at Virtual Exhibitions

14 Apr 2021

Ahead of IT&CM and CTW China 2021, we spoke to TTG Asia Media's Managing Director and event organizer Darren Ng about what he's learned, the biggest surprises, and his outlook on international travel and events as the market moves closer to recovery.

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TravelDaily China: Report on Digital Tools in Travel

07 Apr 2021

TravelDaily China’s March 2021 report provides valuable information on how Chinese consumers use digital tools before and during travel, including sources for information and inspiration, and digital tools in hotels, attractions, and airports.

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