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Dragon Trail's first quarterly report for international tourism brands on Sina Weibo tracks and analyzes Q4 2019 performance for tourism boards, airlines, cruise lines, museums & attractions, and hotels.
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Where did Chinese tourists go in 2019, and what were the biggest trends in the way they traveled and the top digital developments? Make sure you're up to date and ready for 2020 with this essential overview of the past year.
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Southeastern European countries like Serbia, Croatia, Montenegro, and Slovenia have seen some of the world’s highest growth rates for Chinese tourism in recent years. What's attracting Chinese tourists to this part of the world?
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Which trends will define Chinese outbound tourism and travel marketing in 2020? We asked industry insiders and experts for their predictions for the coming year.
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Which WeChat articles by regional and municipal tourism boards got the most views in 2019? Here are the top 10 most-viewed posts published on WeChat this year.
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What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
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Safety is the leading concern of Chinese outbound travelers in terms of destination choice. Hear from Chinese travelers and expert analysis about how and which safety issues most affect Chinese tourism.
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In 2019, we've translated reports, written market profiles, created how-to guides, compiled essential travel trend information, interviewed experts, and even published a book. These were our top 10 most-read reports and articles of the year.
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Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.
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