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Interview: Chinese Travel KOL Xiao Mo

10 Apr 2019

Chinese travel KOL Xiao Mo shares how she and her fellow travel influencer husband A-Hou prefer to work with clients, which online platforms they use, and the differences between WeChat and other social media.

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Report: Trends in Chinese High-End Tourism 2019

03 Apr 2019

A new report from Chinese luxury travel agency SparkleTour identifies the current trends in high-end Chinese tourism, with insights on the demographics, sales channels, destinations, and other developments in Chinese luxury travel consumption.

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The Ultimate Guide to Chinese Travel Trade Shows

25 Mar 2019

Dragon Trail's guide to Chinese travel trade shows introduces the leading exhibitions, conferences, and road shows in China for the travel industry, to help you find the events that fit your brand and business goals the best.

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Video: Destination South America – China Outbound Travel Pulse – Episode n.21

08 Mar 2019

The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.

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Report: Chinese Tourism to South America

06 Mar 2019

Learn about Chinese tourism growth in South America, with a market profile of Chinese visitors to the region, marketing advice for Latin American destinations, and an overview of the biggest opportunities and challenges.

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8 Essentials to Working with Luxury Chinese Tourists

27 Feb 2019

One of most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. How do you stand out – and avoid making major blunders?

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Survey: WeChat Mini-Program Use for Travel

19 Feb 2019

A new report from Kueclub and Tencent Research & Development sheds light on how WeChat mini-programs are being used. What does the survey reveal about travel-related mini-programs?

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4 Ways to Use QR Codes in Chinese Tourism Marketing

13 Feb 2019

How can you use QR codes to attract and cater to Chinese tourists? Here are four strategies, as well as examples of our favorite QR code designs for WeChat.

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2018 Q4 and Full-Year WeChat Rankings

30 Jan 2019

The 2018 WeChat Rankings Report reveals the top accounts, most successful content strategies, and other trends for travel brands' official accounts on WeChat in 2018.

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