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The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.
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Our analysis of 175 active tourism accounts on Weibo in Q2 2021 reveals year-on-year increases in engagement rate for destination accounts. The report looks at standout accounts and posts, as well as factors impacting engagement rates since Q1 2021.
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With 250 million Chinese aged 60 or above, this older demographic is a significant consumer group that shouldn’t be overlooked by the tourism industry. Read these 10 trends and facts to better understand, market to, and accommodate China’s senior travelers.
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With little to promise the return of international tourism in the short-term, WeChat reading rates across most categories declined this spring, though a few popular posts offer positive examples of what recovery could look like.
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Chinese planning to study overseas in 2021 face travel rules and restrictions that vary wildly by destination country. We’ve rounded up the latest information on travel for Chinese students to the top 10 most popular destinations for Chinese studying abroad.
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Airbnb's June 2021 report on summer travel is based on a survey of 1,500 Chinese travelers aged 18-50. It includes travel trend forecasts for summer and the second half of 2021, with focuses on the rise of Gen-Z, family travel, and sports travel.
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On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.
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China’s Generation Z travelers are a driving force behind the recovery of the country's tourism industry. Get to know this generation, their top travel trends, and the best ways of attracting young Chinese tourists.
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How has Chinese traveler sentiment and behavior evolved throughout the pandemic? In this infographic, we compare findings of Dragon Trail's consumer surveys to reveal the prevailing sentiments, what has changed, and what hasn't.
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