BLOG
Dragon Trail’s Q1 2023 University Rankings Report for WeChat and Weibo reveals the leading universities, countries, posts, and types of content on Chinese social media by overseas universities at the start of 2023.
BLOG
China’s tourism market was back and bigger than ever during 2023’s Labor Day holiday from 29 April-3 May, with traveler numbers and bookings surpassing pre-pandemic levels at home. Outbound travel recovery also showed a strong upward trend.
BLOG
At Arabian Travel Market Dubai (1-4 May 2023) we spoke to 15 hotels and hospitality groups to find out what Chinese tourism recovery looks like now, and what’s expected for the rest of the year.
BLOG
Travel website Mafengwo's report on 2023’s first wave of outbound travelers includes demographic trends, leading destinations, top keywords, and advice for winning the attention of China's early outbound travelers.
BLOG
To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
BLOG
Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.
BLOG
The first quarter of 2023 saw increased engagement with Weibo content for all categories of tourism brands, alongside some big changes to the top of the rankings table for national tourism boards.
BLOG
Three years after the COVID-19 pandemic halted international travel from China, Q1 2023 marks an enormous shift for Chinese outbound tourism marketing on WeChat. Now that borders have reopened for leisure travel, reading rates have soared for most categories.
BLOG
China’s most important MICE exhibition has returned, but what about the MICE market? We spoke to IT&CM buyers and exhibitors about this new stage in China’s MICE market and what the industry expects for the future.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.