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Chinese New Year 2021 Travel News Roundup

24 Feb 2021

While COVID outbreaks and travel restrictions meant that most Chinese stayed local during 2021's Chinese New Year holiday period, consumer spending and travel data from the week show strong promise of a continued recovery.

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Poland Launches WeChat Mini-Program for Tourism

16 Feb 2021

Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.

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3 Chinese New Year Campaigns for Tourism

12 Feb 2021

Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.

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Chinese New Year Travel 2021: Sun, Snow, and a Staycation

05 Feb 2021

ForwardKeys and Dragon Trail have teamed up to examine flight booking trends and travel marketing campaigns to ask: “What might have the Chinese New Year looked like were it not for recent outbreaks and new travel restrictions?”

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2020 Full Year Weibo Rankings Report

01 Feb 2021

Our first full-year report on Weibo marketing by overseas tourism brands analyzes follower growth, engagement, content strategies, and stand-out posts in 2020 for destinations, airlines, cruise lines, attractions, and hotels.

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2020 Q4 and Full Year WeChat Rankings Report

26 Jan 2021

How did coronavirus and international travel restrictions impact WeChat marketing for international travel brands, and readership of travel-related content in 2020? Our fourth annual WeChat Rankings Report looks at the year in full.

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TNTM Year in Review: Online Roadshows and Exhibitions of 2020

19 Jan 2021

Check out 13 of the online exhibitions, roadshows and conferences hosted on Dragon Trail's TNTM virtual events platform from May to December 2020, with downloadable case studies, video walk-throughs, and more.

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Tourism Marketing Insights 2020: Industry Report on Digital Marketing

13 Jan 2021

Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.

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Douyin 2020 Data Report: Short Video in China

07 Jan 2021

Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.

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