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What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.
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Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
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To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
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Travel booking app and data platform Flightmaster has released updated data on international flights from mainland China for the week of 17-23 July, offering a valuable snapshot of how flight capacity recovery is going.
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Analysis of overseas universities on Chinese social media platforms in Q2 2023 emphasizes the importance of global university rankings for a Chinese audience. We also continue to see the strength of Hong Kong, British, and Australian universities' outreach.
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What is the best way for overseas destinations and travel suppliers to work with the Chinese travel trade in 2023, and which products are most in demand? Find answers in Dragon Trail's survey of mainland Chinese outbound travel agencies.
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Q2 2023 saw major increases in engagement rates on Weibo across several categories of travel brands, influenced by celebrity content and promotional campaigns, as well as at least one major controversy.
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How is WeChat marketing for international tourism brands faring in the second quarter since China’s reopening? Our report highlights the top accounts, articles, and content trends, with suggestions for destination marketing.
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Five top takeaways and recommendations on how to best prepare for the future of Chinese duty free shopping, from travel retail and China experts at the 2023 TR Consumer Forum.
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