BLOG
Celebrity content, offline events, and fan giveaways led engagement, with standout campaigns from AirAsia and Holiday Inn. Cruise videos under-performed on Weibo, showing the need for platform-specific strategies.
BLOG
Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.
BLOG
The Chinese outbound travel market continues to grow this summer, according to the country's leading travel agencies. These are the top destinations, countries with the highest growth in Chinese visitors, and most significant travel trends for China's 2025 summer vacation.
BLOG
Here’s everything you need to know about Dragon Trail’s Trip Builder Pro, our first AI tool. The B2B platform is built for use by Chinese travel agents and destination tourism boards.
BLOG
Labubu, tropical fruit, family travel promotions, and hidden gem destinations all caught the attention of Chinese travelers on WeChat in Q2 2025. Our rankings report for international travel brands also reveals the growing popularity of one world region.
BLOG
China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.
BLOG
Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
BLOG
Fliggy's 7 summer travel trends for Chinese outbound tourists, including top and fastest-growing destinations, the truth about shrinking lead times and rising expectations, and food tourism.
BLOG
In Q1 2025, celebrity-driven content emerged as the top-performing strategy for international travel brands on Xiaohongshu (aka RedNote). Creative videos, lucky draws, fan giveaways, and pop culture tie-ins also proved highly effective.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.