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4 Rules for Attracting Chinese Bookworms to Literary Destinations

05 Dec 2018

Cultural, educational experiences are an increasingly important aspect of Chinese outbound travel, and literary links can be used effectively for destination marketing. Start with these four essential tips for marketing to Chinese bookworms.

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Video – Destination Europe – China Outbound Travel Pulse – Episode n.18

30 Nov 2018

China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.

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How to Register an Official Account on WeChat: November 2018 Update

27 Nov 2018

Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.

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How to Market Christmas to Chinese Tourists

20 Nov 2018

Christmas may not be traditionally celebrated in China, but Christmas tourism is on the rise. Here are three best practice tips from European destinations for incorporating Christmas festivities into marketing to Chinese tourists.

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Video – Destination Asia – China Outbound Travel Pulse – Episode n.17

14 Nov 2018

Close to 75% of outbound trips made by Chinese travelers in 2017 were to destinations in Asia. What are the top Asian destinations, why are they so popular, and how do Chinese tourists usually travel around Asia?

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5 Insights from WTM 2018 on the Chinese Outbound Tourism Market

13 Nov 2018

Five insights into the Chinese outbound travel from the professionals who work with Chinese tourists on the ground and specialize in this market, compiled from panels and conversations at WTM London 2018.

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10 Top Takeaways from the COTRI Market Report Autumn 2018

07 Nov 2018

The Autumn 2018 COTRI Market Report on Chinese outbound tourism includes arrivals numbers, in-depth reports on select destinations and market segments, and data from China’s leading OTAs and travel websites. These are the top 10 things we learned.

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Video – Digital Channels – China Outbound Travel Pulse – Episode n.16

31 Oct 2018

Chinese travelers, especially FITs, do a lot of research before setting out on their trips. Which websites and apps do Chinese tourists prefer for planning and booking travel, and which digital tools do they use once they’ve reached their destination?

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2018 Chinese Travel Consumption Trends Report: Top Insights

31 Oct 2018

CBNData’s 2018 Chinese Travel Consumption Trends Report uses survey data, official figures, and H1 data from Chinese OTA Fliggy to reveal new trends in outbound travel, important demographic differences, the most popular and up-and-coming destinations, and more.

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