Dragon Trail International has appointed Edward Chen as General Manager for PR and Representation, further strengthening the company’s capabilities to best serve clients during and beyond the recovery period for Chinese outbound tourism.
Dragon Trail has launched weekly rankings for overseas travel brands' accounts on Chinese social media platform Xiaohongshu, tracking destinations, airlines, cruise lines, attractions, and hotels.
From 12-16 June 2023, Dragon Trail assisted the Macao Trade and Investment Promotion Institute to organize the “Opportunities and Development” hybrid conference and in-person FAM trip for MICE buyers from the Chinese mainland.
The Pacific Asia Travel Association (PATA) will hold Virtual PATA Travel Mart (PTM) 2022 from November 3-7, powered by the Official Virtual Event Partner, Dragon Trail International.
Dragon Trail is now offering high-tech filming and broadcasting services in Beijing at Dragon Trail Studios. The new facility expands our production capabilities for virtual and hybrid events, with state-of-the-art design, event management, and online distribution.
The China Tourism Group (CTG) and Dragon Trail International have partnered to launch a live streaming series called “Executive Round Table on Culture & Tourism”. The first session attracted 624 live viewers from 250 companies.
Dragon Trail has launched weekly rankings for the WeChat and Weibo accounts of universities outside of China. This data will set an objective benchmark for higher education marketing in China, and identify trends and best practice in content and strategy.
Entries are now open for the 2022 TMW Awards, organized by Travel Marketing Watch. One of the most prestigious events in China’s travel and tourism marketing calendar, the awards celebrate creativity and innovation in tourism marketing.