Small Luxury Hotels of the World has launched a WeChat Mini Program, built and supported by Dragon Trail. It brings 700+ independent luxury hotels together on China’s most-used app to make boutique properties easily discoverable and boost direct bookings.
Award-winning Chinese actress Sun Yi visited Georgia in August 2026 for a photo and video shoot for Lifestyle media, coordinated with Dragon Trail and Georgian National Tourism Administration. Her trip generated nearly 60 million exposures and 206,000 engagements.
On 22 September, Air Canada and Destination Canada broadcast an hour-long live streaming session from Dragon Trail Studios, promoting new Vancouver flights and Canadian travel. The live session attracted more than 1,300 viewers.
Dragon Trail supported the Chinese travel trade to strengthen their expertise and industry connections in Latin America, through participation in the Pacific Alliance’s VIII Tourism Matchmaking Forum and a FAM trip in Colombia, plus online destination training.
Dragon Trail hosted a China-ready training session in Tbilisi, Georgia, together with the Georgian National Tourism Administration. Our CEO George Cao spoke about Chinese digital tools and travel trends with a group of nearly 70 Georgian tourism suppliers.
On 2 September, Dragon Trail helped to launch the inaugural Festival Brasil at Beijing's 798 Art District. A flagship event of the 2026 China-Brazil Cultural Year, this is the first national-level, comprehensive cultural event Brazil has ever held in full scale in China.
As the conditions for tourism to the GCC stabilize and Chinese tourism begins to recover, Oman is moving forward with its outreach to the Chinese travel trade to nurture these important relationships, develop destination knowledge, and restore visitor confidence.
Dragon Trail successfully hosted our first Galería Canalejas Trade Workshop in Hangzhou, bringing together 14 travel trade partners from across Zhejiang Province for a unique and memorable event that combined destination training with traditional crafts.
At ITB China 2026, Dragon Trail launched our first AI-enhanced travel trade marketing hub, for the Los Angeles Tourism and Convention Board. The new function radically improves Chinese travel agents' access to LA’s B2B resources, empowering product design and sales.
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