Bora Shnitman, former Israel Tourism Attaché & Director at Israel Ministry of Tourism, has officially joined Dragon Trail Interactive as Vice President of Client Strategy, leading the new Market Research and Client Strategy team.
On February 25, 2020, China Travel Academy (CTA) welcomed its 50,000th registered user. Dragon Trail's online platform has helped tourism brands train the Chinese travel trade since 2015, with a surge in users during the coronavirus crisis.
On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.
PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.
Dragon Trail Interactive has launched a Spanish-language website, as part of the company's commitment to and strong relationship with Spanish-speaking tourism markets.
Dragon Trail Interactive will be attending and speaking at WTM London 2019 from 4-6 November, with availability for individual meetings. Click here for registration and full speaker information for our session 'China - The Future of Travel.'
Dragon Trail Interactive is now tracking international travel brands’ performance on Chinese social media platform Sina Weibo, establishing industry benchmarks and providing new insights into best practice for tourism marketing on Chinese social media.