Resources - news, events, videos & presentations
videos & presentations

Webinars (recorded videos)

  • Webinar: Golden Week 2023 Market Update

    26 Oct 2023

  • Working with the Chinese Travel Trade in 2023

    26 Jul 2023

  • Chinese Tourism Outlook: October Holiday and Beyond

  • Xiaohongshu Marketing for Travel

    28 Jun 2023

  • Webinar: What’s New in Chinese Outbound Travel?

    26 Apr 2023

  • Destination Marketing for Chinese Tourism Recovery

    14 Mar 2023

  • Chinese Travel for Lunar New Year 2023 and Beyond

    19 Jan 2023

  • Chinese Traveler Sentiment: December 2022

    14 Dec 2022

  • Chinese Business Travelers

    22 Nov 2022

  • New Trends in Chinese Cultural Tourism + GITF

    20 Sep 2022

  • Best Practice in Tourism Marketing: 2021-2022

    31 Aug 2022

  • China’s Must-Know Digital Marketing Trends

    28 Jul 2022

  • How to Engage Chinese Outbound Students

    28 Jun 2022

  • Chinese Tourism: Sentiment and Outlook

    28 Apr 2022

  • Behind the Scenes: Virtual FAM Trips

    29 Mar 2022

  • Chinese Tourism: Looking Forward to a Brighter Future

    23 Feb 2022

  • China’s Must-Know Post-COVID Tourism Trends

    12 Jan 2022

  • How to Work with China in the Online Era

    09 Dec 2021

  • What’s Next for Chinese Travel? September 2021

    23 Sep 2021

  • Working with WeChat

    18 Aug 2021

  • China’s Silver Travelers

    12 Jul 2021

  • China’s Gen-Z Travelers

    26 May 2021

  • Essentials of Video for Chinese Tourism Marketing

    29 Apr 2021

  • What’s Next for Chinese Travel?

    16 Mar 2021

  • MICE and Corporate Travel in 2021 and Beyond

    24 Feb 2021

  • Secrets to Success for Virtual Events

    04 Dec 2020

  • Sustainable Tourism from China in the Post-COVID Era

    21 Oct 2020

  • What Overseas Tourism Brands Can Learn from China’s Recovery

    17 Sep 2020

  • Marketing Tourism to Chinese in Europe

    26 Aug 2020

  • Recovery Strategies for Chinese Tourism Marketing

    30 Jul 2020

  • Digital Marketing for Chinese Tourism in the COVID-19 Era

    18 Jun 2020

  • Introduction to Online Tools to Reach the Chinese Traveler

    21 May 2020

  • What Hotels Can Do During COVID-19

    16 Apr 2020

  • Online Communications for the Travel Trade

  • Chinese Social Media Rankings in 2019

  • Coronavirus and Chinese Tourism Briefing

  • KOL Marketing for Chinese Tourism

    12 Dec 2019

  • Chinese Holidays and Seasonal Travel

    22 Nov 2019

  • Responsible Tourism from China

    17 Oct 2019

  • Attracting Chinese Shoppers Overseas

    19 Sep 2019

  • How to Stand Out in an Uncertain Market

    30 Aug 2019

  • Chinese Travel & Digital Trends – H1 2019 in Review

    31 Jul 2019

  • B2B Digital Marketing Tools for China

    18 Jul 2019

  • Weibo for Travel Marketing

    28 Jun 2019

  • Turismo chino a América Latina

    23 May 2019

  • Digital Advertising in China for Travel Brands

    26 Apr 2019

  • Chinese Travel Trade Shows

    22 Mar 2019

  • WeChat Rankings for the Travel Industry – 2018 in Review

    28 Feb 2019

  • Chinese Outbound Tourism – 2018 in Review and What’s Coming in 2019

    18 Jan 2019

  • Luxury Trends for Chinese Travelers- The Americas

    30 Nov 2018

  • Luxury Trends for Chinese Travelers- EMEA & APAC-1

    23 Nov 2018

  • Reputation Management for Chinese Outbound Tourism

    19 Oct 2018

  • Global and Chinese B2B Marketing Solutions for the Travel Industry

    20 Sep 2018

  • Chinese Tourism and Digital Marketing 101

    23 Aug 2018

  • Chinese Travel & Digital Trends – H1 2018 in Review

    24 Jul 2018

  • Hotel Masterclass: Beyond Inspiration – Harnessing the Full Power of WeChat Throughout the Customer Experience

    22 Jun 2018

  • Introduction to Hotel Trends for the Chinese Outbound Travel Market

    22 Jun 2018

  • In-Destination Experiences: Changing Consumer Trends and Marketing Strategies

    23 May 2018

  • New Digital Tools for Chinese Tourism Marketing

    18 Apr 2018

  • Chinese Mobile Payments

    21 Mar 2018

  • WeChat Rankings for the Travel Industry: 2017 in Review

    28 Feb 2018

  • Chinese Outbound Travel: Year in Review & What to Expect in 2018

    17 Jan 2018

  • Chinese Millennial Travelers: Everything You Need to Know

    18 Oct 2017

  • B2B Marketing with the Chinese Travel Trade

    22 Nov 2017

  • Video Marketing in China

    28 Sep 2017

  • China’s Online Travel Market: What You Need to Know to Get Involved

    23 Aug 2017

  • Dragon Trail & COTRI “Keeping Up the Pace” Webinar Available to Watch Online

    04 May 2017

Company Activities (videos)

  • VisitBritain: Welcome Back and See Things Differently

    27 Mar 2023

  • 2022 TMW Travel Marketing Awards

    17 Nov 2022

  • CTHA Douyin Launch at Dragon Trail Studios

    16 Nov 2022

  • Singapore Tourism Board 6th Greater China MICE Industry Conference

    07 Oct 2022

  • Virtual FAM Trip for the Chinese Market: South African Tourism

    29 Mar 2022

  • Dragon Trail Research: Act with Insights

    08 Feb 2022

  • Walkthrough: 2020 Atout France Virtual Travel Mart

    26 Oct 2021

  • PromPeru: 2021 Chinese New Year Video Campaign

    21 Apr 2021

  • COTTM Online- Staying Connected to the Chinese Travel Trade

  • The Next Travel Market User Flow

    30 Aug 2019

  • China – The Future of Travel, 2019 Beijing Summit

    16 Jul 2019

  • The Next Travel Market

    07 Jan 2020

  • PromPeru: Award-Winning Marketing for Chinese Tourism

    23 May 2019

  • The China Tourism Miracle

    23 May 2019

  • Chinese KOL Trip to Peru: Documentary

    03 Jul 2018

  • Chinese KOL Trip to Peru

    03 Jul 2018

  • Company Introduction

    26 Mar 2018

  • CTA Live – WeChat Webinar System

  • Chinese Tourism to Peru: Interview with Roy Graff

    23 Nov 2017

  • China Travel Academy: B2B Training and Certification for the Chinese Travel Industry

    31 Jul 2017

China Outbound Travel Pulse (video series)

  • Episode n.26 Safety

    20 Dec 2019

  • Episode n.25 Payments Abroad

    04 Sep 2019

  • Episode n.24 Spending Abroad

    09 Aug 2019

  • Episode n.23 Self-driving

    05 Jul 2019

  • Episode n.22 Destination Oceania

    28 May 2019

  • Episodio n.21 Destino Sudamérica

    08 Mar 2019

  • Episode n.21 Destination South America

    08 Mar 2019

  • Episode n.20 Destination North America

    29 Jan 2019

  • Episode n.19 Destination Africa

    10 Jan 2019

  • Episode n.18 Destination Europe

    30 Nov 2018

  • Episode n.17 Destination Asia

    14 Nov 2018

  • Episode n.16 Digital Channels

    31 Oct 2018

  • Episode n.15 KOLs

    09 Oct 2018

  • Episode n.14 Communicating Abroad

    11 Sep 2018

  • Episode n.13 Summer Travel

    22 Aug 2018

  • Episode n.12 Travel Companions

    03 Aug 2018

  • Episode n.11 Sports Tourism

    20 Jun 2018

  • Episode n.10 – Cruises

    29 May 2018

  • Episode 9 – Dining Overseas

    27 Apr 2018

  • Episode 8 – Themed Travel

    29 Mar 2018

  • Episode 7 – Winter Sports

    13 Mar 2018

  • Episode 6 – Chinese New Year

    08 Feb 2018

  • Episode 5 – Adventure Travel

    23 Jan 2018

  • Episode 4 – Exchange Rate

    09 Jan 2018

  • Episode 3 – Shopping

    07 Dec 2017

  • Episode 2 – Silver Travelers

    20 Nov 2017

  • Episode 1 – Free Independent Travelers

    09 Nov 2017

  • Where Are They Going This Summer?

    11 Jul 2017

  • October Golden Week Sees Niche Destinations on the Rise

    31 Oct 2016

Market Updates (presentation & infographics)

  • China Travel Market Monitor: December 2021

    26 Jan 2022

  • China Travel Market Monitor: November 2021

    15 Dec 2021

  • Company Credentials

    06 Jul 2021

  • Infographic: Chinese Travel Sentiment in the Pandemic

    04 Jun 2021

  • Infographic: A Profile of Mobile Use in China

    18 Jul 2018

  • Infographic: A Profile of Chinese Outbound Travelers

    16 May 2018

  • Descubriendo al Turista Chino

    23 Mar 2018

  • Pulse of the Chinese Outbound Travel Market & the Evolving Digital Landscape

    20 Dec 2017

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