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  • Chinese Travel Trade Summer 2025 Update

    Dragon Trail’s July webinar offers an inside look at the Chinese travel industry and outbound tourism market in 2025, with actionable insights for working with Chinese travel trade professionals. Discover the results of our latest travel trade survey, with responses from 280 Chinese travel agents who currently sell outbound travel products to mainland Chinese consumers. The new report includes sections on market performance in H1 2025, B2B engagement, a deep dive on Chinese tourism to Europe, and AI for the Chinese travel industry.

    If you are unable to view the video, please change your location in the top right corner of the navigation menu.

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