We are uniquely positioned to serve the global travel industry

Dragon Trail Interactive is a travel-focused digital marketing agency. We help clients reach and engage with affluent Chinese consumers online.

Dragon Trail Interactive has a deep understanding of the Chinese outbound travel market, the Chinese digital landscape and affluent Chinese consumers. We were one of the first digital marketing agencies to identify the significance of the Chinese outbound travel market to international destinations. Recognizing the tremendous potential of Chinese social media as a way to tap into that market, we have created deep expertise and established extensive relationships within the Chinese travel and digital media industries. Our team of in-house marketers, creative designers, copywriters, software engineers and account managers helps global travel and tourism organizations reach and engage with affluent Chinese consumers through outstanding digital initiatives.

Launching a WeChat mini-program for Canada’s oldest national park

Launching a WeChat mini-program for Canada’s oldest national park

Banff National Park is Canada’s oldest national park, located in the Canadian Rockies. Dragon Trail used WeChat function to create a mini-program for Banff & Lake Louise.

“We’ve been working with Dragon Trail closely since 2010 with great results. In partnership with Dragon Trail we have successfully launched and maintained our online presence in China, building a substantial base of social media fans and followers, and growing Banff and Lake Louise destination awareness in this complex, challenging and fast-growing market.”
-Lukas Prochazka
Business Development Manager - Asia
Banff & Lake Louise Tourism

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Resources including news, videos, social media analysis and more

Discover and better understand the Chinese travel market.

Follow our weekly WeChat rankings for the travel industry; keep up to date with articles on news and trends in Chinese outbound travel and digital media; watch videos and presentations providing background and insights to Chinese outbound travel; find out more about what we do and where to meet at upcoming events.

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China’s Potential for Wellness Tourism

11 Dec 2019

Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 2 December – 8 December 2019

10 Dec 2019


Webinar: Chinese Outbound Tourism – 2019 in Review and What’s Coming in 2020

15 Jan 2020

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