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Account Strategy Specialist


Beijing or Shanghai

Job Description

Dragon Trail has a unique, young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective candidates will be offered a lot of responsibility and a unique opportunity to gain valuable experience for their future career development.

In this role you will be responsible for conducting market research into the digital travel economy and delivering strategic insights for the benefit of our clients. You will assist in gathering information, conducting surveys, interpreting data, formulating reports and making recommendations based upon the research findings. To accomplish this task, you will work with the Business Development and Marketing Departments to provide up to date statistics and insights on the Chinese outbound tourism and Chinese online social media industries.

The successful candidate will also monitor and identify current and emerging trends in Chinese consumer behavior and best marketing practices. You will apply qualitative and quantitative techniques to interpret the data and produce reports. A good understanding of digital marketing, social media and/or of the travel industry in China will be regarded favorably. The position requires a solid understating of digital marketing and excellent communication skills.


  • Formulate the overall project strategy and writing strategy schemes according to clients’ requirements for brand publicity and promotion

  • Good at teamwork, cooperate with the execution team to participate in the submission of clients’ projects, and control the implementation of the overall strategy

  • Collect, interpret, and analyze relevant information on the market, clients, and competitive products

  • Regularly collect and interpret relevant industry trends and cases, optimize solutions and provide market / industry insight

Skills and Requirements

  • Bachelor degree or above; Overseas study experience is preferred, fluent in English listening, speaking, reading and writing

  • Familiar with digital marketing and social media operation; Experience in advertising and media communication is preferred

  • Good capability of planning, PPT creation and writing skills

  • Good learning capability and leadership skills, have a sense of responsibility, and willing to learn and innovate

  • Good communication capability and coordination skills, strong resilience

  • Familiarity with technology development projects is preferred


To apply for the position, please email your resume and a cover letter in English to:

In your cover letter (no more than one page), please explain why you would like to apply for Dragon Trail international and why you are suitable for the role. Please note that applications without a cover letter will not be considered

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