Running a Virtual Road Show for a National Tourism Board

Project Specifics
  • Philippines Tourism

  • Digital Events
  • 2020

The Situation

Philippines Department of Tourism (PDOT) partnered with Dragon Trail to deliver an online trade show to support local DMCs, hotels, resorts, airlines, travel agencies and other travel suppliers to develop business with Chinese buyers and agents.

The Results

– More than 1,500 1-on-1 virtual meetings completed within 5 days
– More than 380 Chinese buyers in attendance

Our Work

PDOT, together with 45 of the Philippines’ leading tourism providers – including airlines, local DMCs, hotels and resorts – launched their five-day online roadshow with a live-streamed broadcast from PDOT via TNTM’s in-built conference system on WeChat.

Buyers could browse seller booths and use matchmaking tool to request meetings with buyers, conducted in individual meeting rooms that supported file/media transfers, video calls and presentations. Over the five days of the roadshow, suppliers completed more than 1,500 1-on-1 meetings via video chat, with more than 380 buyers recruited and managed by Dragon Trail and PDOT.

The event also brought significant exposure for PDOT and its partners to the Chinese travel trade through B2B media and direct marketing. The event was promoted on WeChat through official travel trade accounts and WeChat groups with more than 9,500+ trade industry partners. Email Direct Marketing reached our industry database of 53,000 registered travel trade professionals.

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