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Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.
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Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.
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Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.
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From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.
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In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.
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Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.
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With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.
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One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.
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ForwardKeys and Dragon Trail have teamed up to examine flight booking trends and travel marketing campaigns to ask: “What might have the Chinese New Year looked like were it not for recent outbreaks and new travel restrictions?”
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