Resources - news, events, videos & presentations

BLOG

Q2 2019 WeChat Rankings Report

17 Jul 2019

Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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BLOG

How International Airlines Use WeChat to Market to China

21 Aug 2018

WeChat is used by many international airlines for marketing, ticket sales and more. Here are a few examples of how airlines have tapped into the world of WeChat to attract China’s outbound travelers.

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Company News

German Tourist Board Hosts Live WeChat Webinar with Lufthansa

27 Jul 2018

On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.

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BLOG

Q2 2018 WeChat Rankings Report

24 Jul 2018

Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.

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EVENTS

Dragon Trail Speaking at World Routes 2018

23 Jul 2018

Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about social media marketing for airports and airlines on 19 September, as part of World Routes 2018 in Guangzhou, one of the world's largest aviation events.

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BLOG

What Makes an Airport China-Ready?

30 May 2018

Airports not only serve as both first and last impressions of a destination, but they also do valuable, often overlooked work to promote inbound tourism. We take a look at what airports around the world are doing to welcome Chinese travelers.

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BLOG

Q1 2018 WeChat Rankings Report

25 Apr 2018

Discover which campaigns and content themes did best in Q1 2018 in our WeChat rankings report on international travel destinations, airlines and cruise lines.

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BLOG

The Essential Guide to Chinese Mobile Payments Overseas

27 Mar 2018

As more destinations and businesses around the world adopt Chinese mobile payment systems, we look at the major platforms, where they are accepted, the benefits of mobile payments, and how you can start accepting them, too.

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BLOG

Ireland Prepares for New Flights and Growth of Chinese Tourism

15 Mar 2018

Approximately 70,000 Chinese tourists visited Ireland in 2017, but this could just be the start, thanks to the launch of direct flights from both Hong Kong and Beijing, as well as marketing by Dublin Airport and Ireland’s tourism bodies.

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