Resources - news, events, videos & presentations

EVENTS

Guangzhou International Travel Fair

12 Dec 2022

The Guangzhou International Travel Fair (GITF) is being held for the 30th year in December. The offline show runs from 12-14 December in Guangzhou, alongside an online show for B2B from 12-18 December and B2C from 12-31 December.

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BLOG

How Hotels Localize Their Marketing for China

31 Aug 2022

International hotel brands in China must embrace localization, making strategic choices about marketing, partnerships, and even amenities and design to best suit their target audiences. How are these five hotel brands successfully localizing for the Chinese market?

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BLOG

Spain Specialist Program Launched on WeChat

16 Jun 2022

Dragon Trail International has made Turespaña’s Spain Specialist Program available to Chinese travel trade professionals by adapting the SCORM-based e-learning course to mobile devices and integrating it within the WeChat ecosystem.

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BLOG

How to Run a FAM Trip for the Chinese Market

06 Apr 2022

Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.

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BLOG

5 FAQs: Working with Chinese Travel Agents in 2022

02 Mar 2022

Make sure you’re prepared to make the most out of a virtual, hybrid, or offline event with the Chinese travel trade, with these tips and insights from leaders at China’s top agencies for outbound travel.

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BLOG

How Beijing Is Staying Ready for Global Tourism

16 Feb 2022

Inbound tourism promotion is built into China’s 2022 14th Five-Year Plan Tourism Development Strategy. As the capital city and host of the 2022 Winter Olympic Games, Beijing is leading the way.

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BLOG

Tourism New Zealand Reconnects Through WeChat Campaign

09 Feb 2022

In December 2021, Dragon Trail worked with Tourism New Zealand to create an interactive WeChat mini-program and competition to keep the New Zealand brand alive in the hearts and minds of the Chinese travel trade.

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EVENTS

Chinese Tourism: Looking Forward to a Brighter Future

23 Feb 2022

Get ready for the return of the world's largest outbound tourism market with this joint webinar from Dragon Trail International and COTTM (China Outbound Travel & Tourism Market).

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BLOG

AlUla Launches WeChat Mini-Program for Chinese Tourism

08 Dec 2021

AlUla quickly became a coveted destination for Chinese tourists when Saudi Arabia opened up in 2019. Now, the ancient oasis town is staying top-of-mind with an educational and interactive WeChat mini-program created by Dragon Trail.

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