Resources - news, events, videos & presentations

BLOG

Are Online Travel Exhibitions Here to Stay?

03 Jun 2020

The COVID-19 pandemic has shifted an increasing number of B2B activities for the travel industry from traditional “face to face,” to a digital “screen to screen” model. This summer, several major exhibitions are going online.

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BLOG

Lucerne Tourism Launches Online Roadshow for China

14 May 2020

The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.

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EVENTS

Webinar: Staying Connected to the Chinese Travel Trade

14 May 2020

Launching in June 2020, COTTM Online will allow you to exhibit and share information about your destination or travel product, meet with Chinese buyers and travel agents, and present live educational sessions. Join the webinar to learn more.

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BLOG

Interview: Why Switzerland Tourism’s China Marketing Is Staying “Normal”

15 Apr 2020

We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.

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Company News

Travel Marketing Watch Media Platform Launched

16 Mar 2020

Dragon Trail Interactive has launched China’s first B2B digital media platform focused on tourism marketing, Travel Marketing Watch (TMW).

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BLOG

How to Survive the Tourism Coronavirus Crisis?

13 Mar 2020

Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.

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BLOG

Coronavirus’ Impact on the Chinese Travel Industry: Travel Daily

09 Mar 2020

Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.

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Company News

China Travel Academy Reaches 50,000 Travel Agents

04 Mar 2020

On February 25, 2020, China Travel Academy (CTA) welcomed its 50,000th registered user. Dragon Trail's online platform has helped tourism brands train the Chinese travel trade since 2015, with a surge in users during the coronavirus crisis.

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BLOG

Coronavirus: Chinese Tourism Recovery Plan

12 Feb 2020

While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.

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