The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.
International hotel brands in China must embrace localization, making strategic choices about marketing, partnerships, and even amenities and design to best suit their target audiences. How are these five hotel brands successfully localizing for the Chinese market?
Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.
Make sure you’re prepared to make the most out of a virtual, hybrid, or offline event with the Chinese travel trade, with these tips and insights from leaders at China’s top agencies for outbound travel.
In December 2021, Dragon Trail worked with Tourism New Zealand to create an interactive WeChat mini-program and competition to keep the New Zealand brand alive in the hearts and minds of the Chinese travel trade.
Get ready for the return of the world's largest outbound tourism market with this joint webinar from Dragon Trail International and COTTM (China Outbound Travel & Tourism Market).