In November 2018, Visit Sweden became the first national tourism board to launch a WeChat mini-program for China Travel Academy (CTA) to train Chinese travel agents.
The Chinese market is often a stumbling block when it comes to B2B promotion - watch our September 2018 webinar with TravPRO Mobile to learn how to adapt your B2B training to China, while still reaching other global markets through a centralized platform.
On September 19, 2018, CEO and founder of B2B2C mobile software company TravPRO, Jonathan Cooper, is joined by Dragon Trail Interactive's CEO and co-founder, George Cao, to introduce innovative new ways to train the travel trade.
On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.
Updated website information for China's new Ministry of Culture and Tourism, which absorbed the former China National Tourism Administration (CNTA) in March 2018.
As Chinese travelers venture further, Peru is promoting the country as the first-choice South American destination for Chinese tourism. In the first article of our two-part series, we look at PromPeru’s B2B China marketing program.