While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.
Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.
PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.
Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.
With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.