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China’s most important MICE exhibition has returned, but what about the MICE market? We spoke to IT&CM buyers and exhibitors about this new stage in China’s MICE market and what the industry expects for the future.
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Ready to welcome back Chinese visitors, VisitBritain hosted the travel trade in Shanghai, Guangzhou, and Beijing in March 2023. Organized by Dragon Trail, the events launched the “See Things Differently” campaign in China.
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The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
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Which Chinese travel trade shows should you attend and exhibit at in 2023? Many of the top exhibitions are being held this year, but at different times compared to their pre-pandemic schedule. Make sure you’re up to date with our event calendar.
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The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.
EVENTS
The Guangzhou International Travel Fair (GITF) is being held for the 30th year in December. The offline show runs from 12-14 December in Guangzhou, alongside an online show for B2B from 12-18 December and B2C from 12-31 December.
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International hotel brands in China must embrace localization, making strategic choices about marketing, partnerships, and even amenities and design to best suit their target audiences. How are these five hotel brands successfully localizing for the Chinese market?
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Dragon Trail International has made Turespaña’s Spain Specialist Program available to Chinese travel trade professionals by adapting the SCORM-based e-learning course to mobile devices and integrating it within the WeChat ecosystem.
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Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.
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