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How worried should US destinations be about attracting Chinese tourists? Based on trusted travel news sources and our own data, our report outlines the current situation, future prospects, and Dragon Trail Interactive’s professional opinion and advice.
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Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.
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'The China Tourism Miracle - 20 Years in the Making,' Dragon Trail's short video, looks back at the history of Chinese outbound tourism, social media, and online travel platforms from 1999 to 2019.
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Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.
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We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.
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How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.
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Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.
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A new report from Chinese luxury travel agency SparkleTour identifies the current trends in high-end Chinese tourism, with insights on the demographics, sales channels, destinations, and other developments in Chinese luxury travel consumption.
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The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.
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