Resources - news, events, videos & presentations

BLOG

2022 Qyer Chinese Travel Survey

24 Jan 2023

Chinese travel website Qyer's new report is based on a two-month survey of their users. The results offer excellent insights into the reopening’s immediate impact on travel plans, and into the travel intentions of experienced, independent Chinese travelers.

Read more

BLOG

Chinese Traveler Sentiment Report: January 2023

18 Jan 2023

In the days leading up to China's reopening for international travel, Dragon Trail surveyed mainland Chinese travelers about their plans for 2023. This snapshot of Chinese consumer sentiment offers findings to guide tourism brands during the recovery period.

Read more

BLOG

George Cao: How to Prepare for Chinese Tourism Recovery

18 Jan 2023

The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.

Read more

BLOG

The Return of Chinese Tourists: What to Expect

04 Jan 2023

On 8 January 2023, China officially reopens. What should the global tourism industry expect? Here's our forecast for where Chinese tourists will be traveling first, what kinds of tourists these will be, and the most effective tourism marketing tactics for 2023.

Read more

BLOG

Chinese Traveler Sentiment Report: December 2022

14 Dec 2022

The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and sustainable tourism.

Read more

BLOG

Are Chinese Traveling to the Qatar World Cup?

24 Nov 2022

Although non-essential outbound travel is strongly discouraged, potentially thousands of Chinese football fans consider attending the World Cup to be an essential reason to leave the country.

Read more

EVENTS

Webinar: Chinese Traveler Sentiment

14 Dec 2022

Join Dragon Trail's December webinar to get the very first look at the results of our latest Chinese Traveler Sentiment Survey. The report will be shared with all attendees.

Read more

BLOG

WTM 2022: Expectations for Chinese Tourism

16 Nov 2022

As China relaxes international travel rules and flights double this winter, what’s the view on Chinese travel in top destination countries? Last week at WTM 2022, we spoke to hoteliers, DMOs, and airlines around Asia.

Read more

BLOG

Young Chinese Travel Trends: Mafengwo Report

05 Oct 2022

Mafengwo's “Contemporary Young People’s Travel Guide” report is based on 2022 travel surveys and data, revealing travel trends among young Chinese, including cultural attractions, accommodation, and transportation.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp