The end of September has seen a barrage of good news relating to Chinese travel and COVID policy, with strong signs for future recovery of outbound tourism. This is a summary of significant announcements from just the past week.
What does the latest booking and sentiment data reveal about the Chinese travel market? Strong showings from new first-tier and second-tier cities, plus improved perceptions of outbound destinations, brighten up a gloomy May holiday forecast.
The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and domestic travel experience.
The Hurun Chinese Luxury Consumer Survey 2022 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
Online travel platform Qyer released a new report about 2021 Chinese travel trends on 28 January 2022. The report includes consumer sentiment around outbound travel, responsible tourism, and comparisons of Gen-Z with older Qyer users.