Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.
Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.
There are notable initiatives in China to raise awareness about responsible travel, encouraging tourists to respect the environment and local communities when they travel overseas. One of these is Qyer.com's Responsible Travel guides.
In the first of a blog series based on Dragon Trail's report, "Responsible Tourism from China," we outline three key focus areas relating to responsible and sustainable tourism from China: Overtourism, environmental responsibility, and animal welfare.
China Tourism Academy and HCG Travel Group's Chinese Tourism to Europe H1 2019 Report covers the major trends in Chinese travel to Europe, including top destinations, the rise of customized tours, MICE travel, and the effects of fluctuating exchange rates.
With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.
Who won 2019's 'hottest destination' and 'most promising destination' awards at the Sina Weibo V-Influence Summit, and which travel themes have seen the biggest increase on the Chinese social media platform this year?