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Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.
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Dragon Trail Interactive has launched The Chinese Tourism Podcast, a monthly travel industry podcast to share insights, trends, and developments in Chinese tourism. Listen to the first episode, out now.
Company News
To help navigate this unprecedented and uncertain period for world travel, Dragon Trail has launched a new customized research service to assist international travel brands to adjust their China market strategies and reach their target audience.
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What does post-COVID-19 recovery look like in China? This May 2020 report uses data from map platform Amap, mobile app analytics provider Umeng, and Intime Department Stores to analyze consumer recovery trends in eight Chinese cities.
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May 1 is the start of China’s Labor Day holiday, which was extended to five days in 2020. Will tourism see a recovery during this time, and what will it look like? We've rounded up news from a variety of Chinese sources.
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A new report from iResearch and Chinese travel review website Qyer.com profiles high-end Chinese travelers who make their own bookings online, including their interests, travel habits, and online behavior in 2019.
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The China Tourism Academy's "Chinese Post-Virus Sentiment Report: 15 Observations and Discoveries About Travel" addresses Chinese tourism after the coronavirus crisis, including consumers’ worries and plans, and when and where they want to travel.
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Dragon Trail Research's survey of Chinese travelers provides insight for the travel industry on prospects for the recovery of Chinese tourism, and how the COVID-19 crisis may impact Chinese consumers’ future travel plans and priorities.
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Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.
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