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Chinese Tourism in 2024: Insights from ATM

20 May 2024

At ATM Dubai 2024, we spoke to tourism businesses and destinations from around the world to understand the post-pandemic Chinese outbound travel market, including changes in spending, consumer behavior, and traveler profiles.

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China’s 2024 May Holiday Travel News Roundup

06 May 2024

Where did Chinese outbound travelers go over the 2024 May Labor Day holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.

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Sentiment Reports

Chinese Traveler Sentiment Report: April 2024

24 Apr 2024

Dragon Trail's April 2024 consumer survey reveals important insights about shifts in Chinese traveler sentiment and planning behavior, as well as data-driven advice on what travel brands can do to attract the Chinese outbound tourism market.

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Outbound Chinese Travel Accelerates Towards Pre-pandemic Levels

17 Apr 2024

New data from ForwardKeys and Dragon Trail International illustrates the ongoing recovery of Chinese outbound travel, with flight bookings gradually catching up to pre-pandemic levels, while consumer confidence and intention to travel outbound also increased.

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Ctrip 2023-2024 Inbound and Outbound Travel Consumption Trends Report

25 Mar 2024

The Trip.com Group’s 2023-2024 Report presents Ctrip data on Chinese tourism trends in the first year of China’s reopening after the pandemic. Here's what it says about outbound travel, including user profiles, booking behavior, leading attractions and more.

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What CNY 2024 Says About Chinese Outbound Tourism

20 Mar 2024

How did Chinese travelers celebrate the first Chinese New Year with no pandemic-related restrictions on outbound trips? Our analysis offers a comprehensive picture of Chinese outbound tourism during the 2024 Spring Festival.

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Zuzuche: 2024 Spring Festival Global Self-Driving Report

13 Mar 2024

Car rental platform Zuzuche saw a 730% year-on-year increase in outbound travel car rental orders for Chinese New Year 2024. Their report shares top destinations, travel trends, and important generational differences among Chinese outbound travelers.

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Mafengwo 2024 Spring Festival Tourism Data Report

06 Mar 2024

Mafengwo's 2024 Chinese New Year report identifies the top travel trends and outbound destinations for Chinese independent travelers over the Spring Festival period.

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China: Golden Week 2023 Travel News Roundup

12 Oct 2023

To provide an update on the Golden Week, we have rounded up the initial data on domestic/international trips, travel spending, and tourism trends, from 29 September - 6 October.

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