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Chinese Travelers’ Safety Perceptions for Outbound Destinations

30 Apr 2025

We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.

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Chinese Traveler Sentiment Report: April 2025

23 Apr 2025

Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.

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Chinese Road Trippers: 8 Things You Need to Know

19 Feb 2025

The latest data reveals that Chinese tourists have fully embraced the road trip for both domestic and outbound trips. These are the 8 things travel brands need to understand to reach the growing market of self-driving Chinese travelers.

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Chinese New Year Travel: 2025 Results

05 Feb 2025

Where did Chinese outbound travelers go over the 2025 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.

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Chinese Outbound Tourism: The View from FITUR

30 Jan 2025

At FITUR 2025, we spoke to exhibitors from across Europe, Africa, Asia, and Latin America about the state of the Chinese outbound tourism market, as well as how they're marketing to China. Here are four takeaways about Chinese long-haul tourism in 2025.

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Chinese Outbound Travel Trade Survey: January 2025

15 Jan 2025

Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.

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Expert Predictions for Chinese Tourism in 2025

02 Jan 2025

How will Chinese travelers explore the world in 2025? To look ahead at the year to come for Chinese outbound tourism, we asked experts in tourism and marketing what they forecast and anticipate for 2025.

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Airbnb: Chinese New Year 2025 Outbound Travel Trends Report

10 Dec 2024

Airbnb China's report looks ahead to the upcoming 2025 Chinese New Year holiday, based on searches and bookings on its platform. The report includes four major outbound travel trends for Chinese New Year destinations and activities.

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9 Chinese Outbound Travel Trends of 2024

10 Dec 2024

What did China’s post-pandemic outbound travel market look like in 2024? Here are the 9 trends that defined the year, from high-spending FITs and the growth of Xiaohongshu, to shakeups in the global aviation industry and changes to visa policies.

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