Resources - news, events, videos & presentations

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Opinion: Chinese Tourism to the US

21 Jun 2019

How worried should US destinations be about attracting Chinese tourists? Based on trusted travel news sources and our own data, our report outlines the current situation, future prospects, and Dragon Trail Interactive’s professional opinion and advice.

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9 Chinese Tourism Insights from China – The Future of Travel

29 May 2019

Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.

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Video: The China Tourism Miracle

23 May 2019

'The China Tourism Miracle - 20 Years in the Making,' Dragon Trail's short video, looks back at the history of Chinese outbound tourism, social media, and online travel platforms from 1999 to 2019.

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Company News

China – The Future of Travel Summit Held in Beijing

21 May 2019

Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.

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Interview: How Viking Cruises Changed Chinese Tourism to Europe

15 May 2019

We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.

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Interview: Attracting Chinese Shoppers to VIA Outlets

08 May 2019

How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.

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How to Attract Self-Driving Chinese Tourists

24 Apr 2019

Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.

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Report: Trends in Chinese High-End Tourism 2019

03 Apr 2019

A new report from Chinese luxury travel agency SparkleTour identifies the current trends in high-end Chinese tourism, with insights on the demographics, sales channels, destinations, and other developments in Chinese luxury travel consumption.

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Video: Destination South America – China Outbound Travel Pulse – Episode n.21

08 Mar 2019

The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.

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