Resources - news, events, videos & presentations

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Chinese New Year 2021 Travel News Roundup

24 Feb 2021

While COVID outbreaks and travel restrictions meant that most Chinese stayed local during 2021's Chinese New Year holiday period, consumer spending and travel data from the week show strong promise of a continued recovery.

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BLOG

Poland Launches WeChat Mini-Program for Tourism

16 Feb 2021

Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.

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BLOG

3 Chinese New Year Campaigns for Tourism

12 Feb 2021

Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.

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BLOG

Chinese New Year Travel 2021: Sun, Snow, and a Staycation

05 Feb 2021

ForwardKeys and Dragon Trail have teamed up to examine flight booking trends and travel marketing campaigns to ask: “What might have the Chinese New Year looked like were it not for recent outbreaks and new travel restrictions?”

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EVENTS

Webinar: What’s Next for Chinese Travel?

16 Mar 2021

This joint webinar from Dragon Trail Interactive and ForwardKeys looks at what's next for Chinese travel, based on the latest data on traveler sentiment and issued tickets for future travel.

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BLOG

Douyin 2020 Data Report: Short Video in China

07 Jan 2021

Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.

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BLOG

Trip.com Group: 2020 Domestic Group Travel Report

06 Jan 2021

The Trip.com Group’s (Ctrip’s) 2020 report on domestic group travel reveals the extent of the shift to small, private group travel in China, with a 30% increase in customized travel and private family groups between August and November 2020.

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BLOG

2020’s Top Trends for Chinese Tourism & Digital Marketing

05 Jan 2021

Many of China's 2020 domestic tourism trends are likely to carry over to outbound travel when it resumes later in 2021. Here are the nine leading trends and developments in Chinese tourist behavior and digital marketing for travel.

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BLOG

Dragon Trail’s Top 10 Reports & Articles of 2020

14 Dec 2020

We posted blog content every week in 2020, keeping you informed and identifying the trends that would shape China’s domestic tourism recovery and even serve as examples for the rest of the world. Here are our top 10 articles of the year.

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