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Ctrip 2023-2024 Inbound and Outbound Travel Consumption Trends Report

25 Mar 2024

The Trip.com Group’s 2023-2024 Report presents Ctrip data on Chinese tourism trends in the first year of China’s reopening after the pandemic. Here's what it says about outbound travel, including user profiles, booking behavior, leading attractions and more.

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What CNY 2024 Says About Chinese Outbound Tourism

20 Mar 2024

How did Chinese travelers celebrate the first Chinese New Year with no pandemic-related restrictions on outbound trips? Our analysis offers a comprehensive picture of Chinese outbound tourism during the 2024 Spring Festival.

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Zuzuche: 2024 Spring Festival Global Self-Driving Report

13 Mar 2024

Car rental platform Zuzuche saw a 730% year-on-year increase in outbound travel car rental orders for Chinese New Year 2024. Their report shares top destinations, travel trends, and important generational differences among Chinese outbound travelers.

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Mafengwo 2024 Spring Festival Tourism Data Report

06 Mar 2024

Mafengwo's 2024 Chinese New Year report identifies the top travel trends and outbound destinations for Chinese independent travelers over the Spring Festival period.

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China: Golden Week 2023 Travel News Roundup

12 Oct 2023

To provide an update on the Golden Week, we have rounded up the initial data on domestic/international trips, travel spending, and tourism trends, from 29 September - 6 October.

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Sentiment Reports

Chinese Traveler Sentiment Report: September 2023

26 Sep 2023

Dragon Trail's September 2023 consumer survey reveals important insights about Chinese traveler sentiment and planning for the upcoming October holiday period. Reduced COVID fears and positive outlooks hint at a growing outbound tourism market.

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Key Insights into Chinese Travel Trends for Golden Week 2023

19 Sep 2023

What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.

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Chinese Outbound Travel Trade Survey 2023

26 Jul 2023

What is the best way for overseas destinations and travel suppliers to work with the Chinese travel trade in 2023, and which products are most in demand? Find answers in Dragon Trail's survey of mainland Chinese outbound travel agencies.

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How Chinese Shoppers Approach Travel Retail in 2023

03 Jul 2023

Five top takeaways and recommendations on how to best prepare for the future of Chinese duty free shopping, from travel retail and China experts at the 2023 TR Consumer Forum.

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