Resources - news, events, videos & presentations

EVENTS

Webinar: Responsible Tourism from China

16 Oct 2019

As the world’s largest outbound tourism market, China cannot be overlooked in the efforts to promote responsible and sustainable global travel. Our webinar offers practical solutions and case studies, addressing the environment, overtourism, and conservation.

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Chinese Travel to the US: NTTO Data & Insights

03 Sep 2019

Looking at arrivals, visa data, travel destinations, transportation and more, the NTTO's Richard Champley offers fresh perspectives on Chinese tourism to the US and its long-term prospects for growth.

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EVENTS

Webinar: Attracting Chinese Shoppers Overseas

18 Sep 2019

In Dragon Trail's September 2019 webinar, we'll introduce the leading destinations and most popular items for Chinese shopping abroad, discuss the biggest market trends, and offer practical advice to help overseas retailers attract and cater to the Chinese market.

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EVENTS

Webinar: Weibo for Travel Marketing

17 May 2019

In Dragon Trail's June 26 webinar, we'll show you the best ways to use Weibo for travel marketing, including content and posting strategies, and best practice examples from some of the world's leading travel brands.

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EVENTS

Webinar: Digital Advertising in China for Travel Brands

18 Mar 2019

In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.

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EVENTS

Webinar: Chinese Travel Trade Shows

26 Feb 2019

Our March 2019 webinar focuses on travel trade shows and exhibitions in China. We'll introduce you to the Chinese trade show calendar and share top tips for preparing for, navigating and following up on these events.

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EVENTS

Webinar: WeChat Rankings for the Travel Industry – 2018 in Review

14 Jan 2019

Sign up for our February 27 webinar to review the full year of 2018 WeChat rankings data for travel brands, including the top accounts, posts and strategies. We will also cover the biggest WeChat developments and policies from the past year.

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EVENTS

Webinar: Luxury Trends for Chinese Travelers

28 Nov 2018

What are the biggest luxury trends for Chinese outbound tourism, and how do you market travel destinations and businesses to HNWI Chinese tourists? In November, we're offering two webinar dates to focus on the Chinese luxury travel market for different global regions.

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BLOG

Video: Global and Chinese B2B Marketing Solutions

21 Sep 2018

The Chinese market is often a stumbling block when it comes to B2B promotion - watch our September 2018 webinar with TravPRO Mobile to learn how to adapt your B2B training to China, while still reaching other global markets through a centralized platform.

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