Resources - news, events, videos & presentations

EVENTS

Webinar: Chinese Travelers’ Digital Journey Post-Pandemic

23 Jun 2020

Leading Chinese travel media TravelDaily is hosting an online discussion with Dragon Trail Interactive to share insights into the consumer behaviors and user preferences of Chinese travelers after coronavirus.

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EVENTS

Recovery Strategies for Chinese Tourism Marketing

29 Jul 2020

Our July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and businesses can be doing to engage the Chinese travel trade, as well as a timeline for how to connect with the consumer market.

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EVENTS

Digital Marketing for Chinese Tourism in the COVID-19 Era

17 Jun 2020

In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.

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EVENTS

Webinar: Staying Connected to the Chinese Travel Trade

14 May 2020

Launching in June 2020, COTTM Online will allow you to exhibit and share information about your destination or travel product, meet with Chinese buyers and travel agents, and present live educational sessions. Join the webinar to learn more.

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EVENTS

Webinar: Introduction to Online Tools to Reach the Chinese Traveler

20 May 2020

Learn about China’s top social media platforms, travel websites, and in-destination tools, in the first of our two-part webinar series. This is an essential introduction for anyone who is starting to learn about Chinese tourism, or wants to build on basic knowledge.

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EVENTS

Webinar: Online Communications for the Travel Trade

18 Mar 2020

In light of the recent cancellation of numerous large-scale global travel trade events, Dragon Trail’s March webinar will focus on online tools for communications with the travel trade, for both the Chinese and global market.

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EVENTS

Webinar: Coronavirus and Chinese Tourism Briefing

05 Feb 2020

In this special briefing, we will update you on the most important facts about the coronavirus and its effects on travel from China. We will also look at responses from international tourism boards, and share our advice on travel marketing during this time.

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EVENTS

Webinar: Chinese Social Media Rankings in 2019

18 Feb 2020

In this edition of our monthly webinar series, we will review the full year of WeChat Rankings data from 2019 and Weibo Rankings for Q4 2019, for tourism boards, airlines, cruise lines, museums & attractions, and hotels.

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