EVENTS
In Dragon Trail's June 26 webinar, we'll show you the best ways to use Weibo for travel marketing, including content and posting strategies, and best practice examples from some of the world's leading travel brands.
EVENTS
In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
EVENTS
Our March 2019 webinar focuses on travel trade shows and exhibitions in China. We'll introduce you to the Chinese trade show calendar and share top tips for preparing for, navigating and following up on these events.
EVENTS
Sign up for our February 27 webinar to review the full year of 2018 WeChat rankings data for travel brands, including the top accounts, posts and strategies. We will also cover the biggest WeChat developments and policies from the past year.
EVENTS
What are the biggest luxury trends for Chinese outbound tourism, and how do you market travel destinations and businesses to HNWI Chinese tourists? In November, we're offering two webinar dates to focus on the Chinese luxury travel market for different global regions.
BLOG
The Chinese market is often a stumbling block when it comes to B2B promotion - watch our September 2018 webinar with TravPRO Mobile to learn how to adapt your B2B training to China, while still reaching other global markets through a centralized platform.
EVENTS
In our October webinar, we’ll introduce the essentials of reputation management for Chinese tourism, including the most important Chinese travel review sites and other tools to learn what Chinese travelers are saying about you online.
EVENTS
On September 19, 2018, CEO and founder of B2B2C mobile software company TravPRO, Jonathan Cooper, is joined by Dragon Trail Interactive's CEO and co-founder, George Cao, to introduce innovative new ways to train the travel trade.
Company News
On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.
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