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What did 2022 bring for international travel brands' WeChat marketing? Our report looks at average reading rates for content among six categories, as well as the most-read articles of the year.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 22-28 October 2022.
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Dragon Trail's first quarterly report on overseas universities' WeChat and Weibo marketing offers a unique snapshot and analysis of the content trends and strategies used to communicate with Chinese students and alumni.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 15-21 October 2022.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 8-14 October 2022.
BLOG
The most popular WeChat content from tourism brands in Q3 2022 is diverse in both topic and form, showing how versatile this social media platform can be. Which tourism boards, attractions, hotels, airlines, and cruises attracted the most views?
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 1-7 October 2022.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 17-23 September 2022.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10-16 September 2022.
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