Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 March-4 April 2025.
BLOG
Top-performing accounts and content on WeChat in Q1 2025 underscore the strength of regional travel in Asia for Chinese outbound tourists. But we also see significant engagement with content promoting diverse long-haul destinations.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 8-14 February 2025.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 11-17 January 2025.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 4-10 January 2025.
BLOG
Our annual report on WeChat marketing for overseas tourism brands analyzes article reading rates, new trends for post layouts, popular content themes, and two brand-new rankings categories for 2024: airports and car rental companies.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 7-13 December 2024.
BLOG
Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 16-22 November 2024.
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