BLOG
Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 29 March-4 April 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 22-28 March 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 15-21 March 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 8-14 February 2025
BLOG
Explore Dragon Trail's 2024 Full-Year Weibo Report to uncover key trends in engagement with tourism brands across categories, popular content, and top-performing accounts. Our brand-new international airports rankings are available for Q4.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 11-17 January, 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 4-10 January, 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 21-27 December 2024.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.