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Q1 2025 Weibo Rankings Report

24 Apr 2025

Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 29 March-4 April 2025

08 Apr 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 29 March-4 April 2025

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 22-28 March 2025

01 Apr 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 22-28 March 2025

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 15-21 March 2025

25 Mar 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 15-21 March 2025

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 8-14 February 2025

18 Feb 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 8-14 February 2025

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2024 Full-Year Weibo Rankings Report

18 Feb 2025

Explore Dragon Trail's 2024 Full-Year Weibo Report to uncover key trends in engagement with tourism brands across categories, popular content, and top-performing accounts. Our brand-new international airports rankings are available for Q4.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 11-17 January

21 Jan 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 11-17 January, 2025

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 4-10 January

14 Jan 2025

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 4-10 January, 2025

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 21-27 December 2024

31 Dec 2024

The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 21-27 December 2024.

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