CTA Live

Online Roadshow on WeChat

What is CTA Live

For decades, roadshows and missions have been the model for travel trade marketing into China. These kinds of events continue to be vital for building strong personal relationships with partners, but they need to be modernized for the digital era.

CTA Live takes your next roadshow online, where you can reach thousands of travel agents across China on the platform they prefer: WeChat. CTA Live is the latest upgrade to China Travel Academy, Dragon Trail’s WeChat-based training platform, used by over 20 travel brands and 53,000 travel agents in China.
· Reach an unlimited number of trade partners across all of China
· Continuously engage on WeChat long after your traditional roadshows end
· Empower your partners to present their products and interact directly with travel agents
· Have the flexibility to deliver a series of specialized training modules on the latest products, visa rules, flight routes, and any emerging updates

“Towards the end of 2017, we started planning to host live training courses for Chinese travel agents, and we came across “CTA Live”. The platform’s extensive database supports our promotional reach, and its technical features guarantee interaction with the trade.
We believe that with Dragon Trail’s support, we can really scale our industry training, ensuring that the China market can learn more about the Swiss themed itineraries, resources and products.”

Grace Gao, Deputy Director for China
Switzerland Tourism

CTA Live Demo

Watch our demo to learn more about how CTA Live works.

What are the advantages?

  • Widen your reach

    Widen your reach

    On your behalf, Dragon Trail sends out invitations and promotes the webinar to our database of +53,000 verified travel agents.

    Cost-effectively scale your outreach to the Chinese travel trade and connect with thousands of travel agents throughout China, without running countless roadshows in second and third tier cities.

    For agents that cannot attend the live presentation, or those that wish to review the content, a recorded version is available online.

    Webinars are easy to promote both online and offline with QR codes.

  • Engage the travel trade

    Engage the travel trade

    CTA Live webinars are an ideal way to regularly update the Chinese travel industry about your destination news, as well as to give in-depth information about your tourism products, without having to organize a trip to China or wait for the next travel exhibition.

    The multimedia platform supports photos, PPT slides, video, and real-time Q&A sessions.

    Incentivize your agents to attend and complete the webinar with rewards and competitions.

  • Collect valuable trade data

    Collect valuable trade data

    As a webinar host, you are provided with data on who registers for and attends the webinar, as well as a list of the agents who have accessed the recorded webinar after the session.

    These reports help you track travel agency and agent participation to identify your strongest business partners and to build a CRM database for ongoing communications.

Who can use it?

The platform is ideal for any organization or company that wants to connect with and train the Chinese travel industry on a wide range of topics, from the latest tourism products to brands within a hotel group to flight routes from China.

So far, CTA Live has been used by several major European tourism boards.

Case Studies



The German National Tourism Board received 400 viewers and over 2,000 playbacks for its February 2018 CTA Live webinar on visa policy updates.

Our staff providing support to the German National Tourist Board staff during the delivery of the webinar.



Switzerland Tourism is running an ongoing, year-long series of 15 sessions to present Switzerland Tourism’s partners and MICE offerings.

the first session, Swiss tour operators gave a detailed, practical overview of train and other transport options, with supporting videos to engage the viewers

New Business

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