Discover how engagement rates fluctuated across various sectors on Weibo in the first quarter of 2024, and delve into the content strategies driving high engagement, from celebrity-driven posts to hashtag campaigns.
Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?
Where did Chinese outbound travelers go over the 2024 May Labor Day holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will attend ATM Dubai from 6-8 May 2024, speaking at two conference sessions about the Chinese outbound market.
Dragon Trail's April 2024 consumer survey reveals important insights about shifts in Chinese traveler sentiment and planning behavior, as well as data-driven advice on what travel brands can do to attract the Chinese outbound tourism market.
New data from ForwardKeys and Dragon Trail International illustrates the ongoing recovery of Chinese outbound travel, with flight bookings gradually catching up to pre-pandemic levels, while consumer confidence and intention to travel outbound also increased.
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 March-5 April.
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, hotels, and car rental companies for the week of 30 March-5 April 2024.
The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 30 March-5 April.
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