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China’s 2024 October Holiday Travel News Roundup

08 Oct 2024

What's the latest for Chinese outbound travel recovery? We’ve rounded up and translated all the news and reports available on Chinese outbound travel during the National Day holiday from 1-7 October 2024.

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Fastdata: China’s Outbound Tourism Industry Development Report 2024

03 Oct 2024

Fastdata’s 2024 report includes an in-depth analysis of China’s online travel industry, as well as an assessment of the current outbound travel market and consumer trends, based on industry data and a July 2024 survey of Chinese users of online travel platforms.

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Chinese Traveler Sentiment Report: September 2024

25 Sep 2024

Dragon Trail’s survey of 1,025 Chinese travelers reflects the continued upward trajectory of Chinese outbound tourism, with practical insights for sales and marketing, and deep-dive findings on events, cruises, self-driving, hotel loyalty programs and more.

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Visa-Free to Passport-Free: Singapore Boosts Chinese Tourism

23 Sep 2024

Singapore's visa-free policy has grown Chinese tourism to 106% of pre-pandemic levels by July 2024. The country is enhancing visitor experiences with new flight routes, stable fares, and innovations like passport-free clearance and immersive IP-themed attractions.

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China Poised for Outbound Tourism Surge in Golden Week 2024

20 Sep 2024

China’s Golden Week holiday begins on 1 October, and this year is set to mark a significant milestone in the recovery of Chinese outbound tourism. ForwardKeys' flight booking data and Dragon Trail's new traveler sentiment survey both point to a holiday surge.

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7 Must-Know Xiaohongshu Trends for Travel Brands

02 Sep 2024

Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.

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Q2 2024 Xiaohongshu Rankings Report

19 Aug 2024

In Q2 2024, DMOs, airlines, and hotels saw growth, while other sectors, including NTOs, cruise lines, and attractions, faced declines. Creative strategies like events and giveaways proved effective in capturing audience attention.

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Mafengwo Report on Young Chinese Travelers 2024

07 Aug 2024

Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.

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Chinese Outbound Travel Trade Survey: July 2024

30 Jul 2024

Dragon Trail surveyed 295 Chinese travel agents who currently sell outbound travel, uncovering the most up-to-date information on the Chinese outbound tourism market in 2024 and how the travel trade approaches cooperation with overseas destinations and businesses.

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