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Chinese Coronavirus: Information for the Tourism Industry

24 Feb 2020

The outbreak of coronavirus in China has already had major impacts on travel. Here are the most important facts, responses from international tourism boards, and our advice on travel marketing and working with the Chinese travel industry at this time.

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2019 Chinese Travel Trends: Qyer Report

21 Feb 2020

Qyer’s infographic-style report, released on 31 January 2020, illustrates 10 major trends in Chinese tourism in 2019, based on data from the travel website. The report covers accommodation, shopping, cultural tourism, and more.

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Coronavirus, Cruises, and Crisis Communications

19 Feb 2020

The cruise industry has been particularly hard hit by the coronavirus outbreak. We've summarized key updates, with information on how cruise lines are communicating with Chinese consumers and the travel trade throughout this crisis.

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WeChat Marketing and Coronavirus: Analysis

14 Feb 2020

This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.

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Coronavirus: Chinese Tourism Recovery Plan

12 Feb 2020

While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.

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Novel Coronavirus Situation Report: 7 February

07 Feb 2020

This update on the coronavirus situation includes analysis of the projected economic impact, comparisons between SARS and nCoV in terms of tourism industry recovery, and information on infection rates and China's containment strategy.

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2019 Q4 and Full-Year WeChat Rankings Report

06 Feb 2020

Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.

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Coronavirus de China: información para la industria turística

10 Feb 2020

El brote de un nuevo tipo de coronavirus en china ya ha tenido una gran repercusión dentro y fuera del país. Este artículo pretende recoger los datos más relevantes del virus, algunas de las reacciones de entidades turísticas internacionales y nuestras recomendaciones para la industria turística.

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Weibo Rankings Report: Q4 2019

20 Jan 2020

Dragon Trail's first quarterly report for international tourism brands on Sina Weibo tracks and analyzes Q4 2019 performance for tourism boards, airlines, cruise lines, museums & attractions, and hotels.

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