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Celebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests.
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Conversations with international tourism professionals at World Travel Market (WTM) London 2024 reveal that the Chinese market remains a driving force for global travel. But there are very few places where Chinese tourism looks the same as it did in 2019.
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China's official public holiday calendar for 2025 has just been published, with huge news about an additional two days of public holidays for Chinese workers starting from this year.
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With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
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Celebrity-related content continues to drive engagements on Weibo, with NTOs and hotels seeing strong results from influencer partnerships. While NTOs and airlines saw growth, DMOs, cruise lines, and hotels experienced a decline in Q3 2024.
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To help potential exhibitors and visitors from overseas plan ahead for Chinese travel trade marketing in 2025, we've compiled this guide to confirmed exhibitions and other industry events in China, including new schedules as well as event cancellations.
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In the third quarter of 2024, what type of travel content attracted the most views from WeChat users? Our report analyzes the new categories of airports and car rental companies, in addition to overseas destinations, airlines, cruise lines, hotels, and attractions.
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What's the latest for Chinese outbound travel recovery? We’ve rounded up and translated all the news and reports available on Chinese outbound travel during the National Day holiday from 1-7 October 2024.
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Fastdata’s 2024 report includes an in-depth analysis of China’s online travel industry, as well as an assessment of the current outbound travel market and consumer trends, based on industry data and a July 2024 survey of Chinese users of online travel platforms.
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