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New data from ForwardKeys and Dragon Trail International illustrates the ongoing recovery of Chinese outbound travel, with flight bookings gradually catching up to pre-pandemic levels, while consumer confidence and intention to travel outbound also increased.
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The first quarter of 2024 saw interesting changes to the WeChat leaderboards, with certain destinations and brands moving up dramatically since last year. Find out which accounts and categories stood out in our Q1 report.
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The Hurun Chinese Luxury Consumer Survey 2024 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
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The Trip.com Group’s 2023-2024 Report presents Ctrip data on Chinese tourism trends in the first year of China’s reopening after the pandemic. Here's what it says about outbound travel, including user profiles, booking behavior, leading attractions and more.
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How did Chinese travelers celebrate the first Chinese New Year with no pandemic-related restrictions on outbound trips? Our analysis offers a comprehensive picture of Chinese outbound tourism during the 2024 Spring Festival.
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Take a look at the most popular Weibo posts of 2023 by international travel brands, and find out the latest marketing trends on Weibo.
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How has Xiaohongshu marketing performance fared for international tourism brands during the fourth quarter of 2023? Our first Xiaohongshu Rankings Report highlights the top accounts, articles, and content trends.
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Car rental platform Zuzuche saw a 730% year-on-year increase in outbound travel car rental orders for Chinese New Year 2024. Their report shares top destinations, travel trends, and important generational differences among Chinese outbound travelers.
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Mafengwo's 2024 Chinese New Year report identifies the top travel trends and outbound destinations for Chinese independent travelers over the Spring Festival period.
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