Labubu, tropical fruit, family travel promotions, and hidden gem destinations all caught the attention of Chinese travelers on WeChat in Q2 2025. Our rankings report for international travel brands also reveals the growing popularity of one world region.
MORE ABOUT THESE RANKINGSThe top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 14-20 June 2025.
MORE ABOUT THESE RANKINGSThe top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 March-4 April 2025.
MORE ABOUT THESE RANKINGSTop-performing accounts and content on WeChat in Q1 2025 underscore the strength of regional travel in Asia for Chinese outbound tourists. But we also see significant engagement with content promoting diverse long-haul destinations.
MORE ABOUT THESE RANKINGSThe top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 8-14 February 2025.
MORE ABOUT THESE RANKINGSThe top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 11-17 January 2025.
MORE ABOUT THESE RANKINGSThe top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 4-10 January 2025.
MORE ABOUT THESE RANKINGSOur annual report on WeChat marketing for overseas tourism brands analyzes article reading rates, new trends for post layouts, popular content themes, and two brand-new rankings categories for 2024: airports and car rental companies.
MORE ABOUT THESE RANKINGSThe top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 7-13 December 2024.
MORE ABOUT THESE RANKINGSThe wonderful partners we work with
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