Celebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests across platforms.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 19-25 October 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 28 September-4 October.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week 31 August-6 September 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 17-23 August 2024.
MORE ABOUT THESE RANKINGSIn Q2 2024, DMOs, airlines, and hotels saw growth, while other sectors, including NTOs, cruise lines, and attractions, faced declines. Creative strategies like events and giveaways proved effective in capturing audience attention.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 20-26 July 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 6-12 July 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 8-14 June 2024.
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