ATM Dubai 2026: Dragon Trail Speaking

Event details

Date: Monday, 17 August and Tuesday, 18 August 2026

Time: 16:30 (Monday); 13:10 (Tuesday)

ATM Future Stage (Monday) and Global Stage (Tuesday)

Type of Event: Conference

Speaker: Sienna Parulis-Cook

Dragon Trail’s Director of Marketing and Communications, Sienna Parulis-Cook will attend Arabian Travel Market (ATM) Dubai from 17-19 August 2026. Dragon Trail is an official Research Partner for ATM this year, sharing new and exclusive insights at two conference sessions:

Welcoming Back the Chinese Tourism Market: Insights for the Middle East
Monday, 17 August | 16:30-16:50
Future Stage
Chinese travelers are highly safety conscious, and their intention to visit the Middle East has been significantly impacted by the recent conflict in the Gulf. What are the best ways for tourism destinations and businesses in the region to rebuild trust, confidence, and desirability among the world’s highest-spending outbound travel market? This session will bring together new Chinese consumer and travel trade surveys from Dragon Trail International, along with strategic advice and case studies aimed at empowering regional tourism brands to recover and grow their visitor numbers from China.

Speaker: Sienna Parulis-Cook, Dragon Trail International

Asia–GCC Corridor: The Next Great Growth Engine
Tuesday, 18 August | 13:10-13:40
Global Stage
Asia’s cultural explorers and the GCC’s premium spenders are driving one of the fastest-growing and most lucrative travel corridors globally. As travelers seek immersive experiences and luxury offerings, understanding their motivations, behaviors and preferences has never been more critical.

This engaging panel will bring together industry leaders to unpack the trends, opportunities and challenges shaping travel between Asia and the GCC. Attendees will gain insights into:
• Aviation and connectivity trends that are enabling seamless travel across this high-value corridor.
• Trade dynamics and partnership opportunities that influence market access, distribution and promotion.
• Traveler behaviors and preferences, including spending patterns, cultural expectations and experience priorities.
• Strategies to position your brand, product or destination to capture the attention of these discerning travelers.

Packed with practical examples, forward-looking insights and data-driven analysis, this session is ideal for airlines, tour operators, destination marketers and investors eager to capitalize on the growth potential of this premium travel corridor.
Speakers (full panelist lineup TBC): Sienna Parulis-Cook, Dragon Trail International; Mingjie Wang, China Daily (Moderator)

For more information on the conference sessions, please visit the ATM website.

To schedule a meeting with Sienna at ATM, please send us an email at communications@dragontrail.com.