Based in the UK, Sienna Parulis-Cook is Dragon Trail’s Associate Director of Communications. She writes articles and reports on the Chinese digital landscape and travel trends, and manages the company’s Western social media accounts and media relations. She is co-author of the book, China, the Future of Travel.
Sienna has 10 years of experience working in media and was Managing Editor of City Weekend magazine in Beijing, where she lived for 7 years. She has also worked for 3 years as an editor for one of the UK’s largest magazine publishers, Immediate Media.
Sienna has had a passionate interest in China since she was 12, and has a master’s degree in Chinese Studies from London’s School of Oriental and African Studies, as well as a bachelor’s degree in International Relations with a focus on China from Brown University. In addition to her work for Dragon Trail, she also leads Mandarin-language tours for groups of independent and semi-independent Chinese travelers in the UK.
03 Dec 2020 - Online: Webinar: Secrets to Success for Virtual Events
07 Oct 2020 - Online: WYSTC Online: Winning China’s Young Travelers
29 Jul 2020 - Online: Recovery Strategies for Chinese Tourism Marketing
30 Jun 2020 - Online: Webinar: Chinese Travelers: The Much-Anticipated Return
17 Jun 2020 - Online: Digital Marketing for Chinese Tourism in the COVID-19 Era
14 May 2020 - Online: Webinar: Staying Connected to the Chinese Travel Trade
20 May 2020 - Online: Webinar: Introduction to Online Tools to Reach the Chinese Traveler
15 Apr 2020 - Online: Webinar: What Hotels Can Do During COVID-19
05 Feb 2020 - Online: Webinar: Coronavirus and Chinese Tourism Briefing
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