Dragon Trail’s Managing Director – EMEA, Roy Graff will speak about the Pulse of the China Outbound Travel Market and Digital Marketing at IPK International’s 25th World Travel Monitor Forum on the 9th of November 2017 in Pisa, Italy.
IPK’s Pisa Forum is an insider meeting exclusively for a limited number of selected stakeholders from the international travel and tourism industry. The conference is organized every year by IPK International in cooperation with ITB Berlin – the world’s leading tourism fair.
The primary objective of the forum is to analyze the state of the travel industry in the current year, and to provide up-to-date economic forecasts and preliminary outlooks for all major tourism markets, with discussions on current trends and challenges of the travel industry.
Roy Graff will present the latest information on changes in consumer behavior and industry structure for the rapidly growing Chinese outbound travel market, alongside equally rapid developments in China’s digital landscape.
Other presentations at the forum include UNWTO’s Michel Julian on world tourism trends, President of the International Luxury Hotel Association Barak Hirschowitz on trends in luxury hospitality, and Wojciech Olearczyk on emerging technologies in tourism.
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