Date: Wednesday, 17 December
Time: 9am UK/5pm China
Type of Event: Webinar
2025 has been a year of continued recovery for the Asian outbound tourism market, including rising digital wallet usage, which has changed the way that consumers book their trips abroad, travel around their destination, and discover local merchants.
In Dragon Trail’s December webinar, we’re joined by Alba Ruiz Laigle, Head of Business Development for Europe at Alipay+ to recap the most significant trends for Asian international travel and overseas spending this year, as consumers opt to ‘pay like a local’ with their preferred digital wallet to enjoy seamless cross-border mobile payments abroad and access special offers and promotions.
Dragon Trail will present an overview of 2025 from the perspective of Chinese outbound tourism flows, style of travel, consumer and trade sentiment, and social media trends. Our guest speaker will share a unique perspective from Alipay+ within the EMEA region, highlighting growth destinations, verticals, and demographics to demonstrate how innovative technology is driving inclusive growth for merchants of all sizes across EMEA.
The presentation will give attendees a comprehensive picture of how consumers from Asia are traveling and spending in 2025, as well as how merchants and business owners can ride this wave of digitization.
Alipay+ is Ant International’s global wallet gateway. It connects 1.8+ billion user accounts from over 40 mobile payment partners to more than 150 million merchants in over 100 markets.
This webinar is especially recommended to retailers and brand marketers in EMEA.
Speakers:
Sienna Parulis-Cook, Director of Marketing and Communications, Dragon Trail International
Alba Ruiz Laigle, Head of Business Development for Europe at Alipay+
Registration
Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.
Date: Wednesday, 17 December, 2025
Time: 9am London (5pm Beijing)
Register
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