Date: Wednesday, 31 August
Time: 9am UK/4pm China
Type of Event: Webinar
Speaker: Sienna Parulis-Cook with Sarah Wang
What are the keys to successful tourism marketing in today’s world? From offline events to celebrity partnerships to short videos, let’s take a look at the 25 campaigns shortlisted for 2022’s TMW Travel Marketing Awards. We’ll be joined by expert judge Sarah Wang, Regional Director for Asia at the World Travel & Tourism Council (WTTC), to discuss what it takes to stand out as a tourism brand as the global travel industry recovers post-pandemic. Case studies include campaigns by Netherlands Board of Tourism and Conventions, Visit Sanya, Tel Aviv Global, Preferred Hotels & Resorts and many others. The event is also a preview of the upcoming TMW Travel Marketing Awards, to be held in the near future as a hybrid event.
Sienna Parulis-Cook – Director of Marketing and Communications, Dragon Trail International
Sarah Wang – Regional Director for Asia, World Travel & Tourism Council (WTTC)
Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.
Date: Wednesday, 31 August, 2022
Time: 9am London (4pm Beijing)