Date: Tuesday, 18 February, 2020
Time: 9am London (5pm Beijing); 5pm London (12pm NYC; 9am Los Angeles)
Type of Event: Webinar
Speaker: Sienna Parulis-Cook
In this edition of our monthly webinar series, we will review the full year of WeChat Rankings data from 2019 and Weibo Rankings for Q4 2019, for national and regional/municipal tourism boards, airlines, cruise lines, museums & attractions, and hotels.
We’ll identify 2019’s winning travel brands, top posts, and most successful strategies on each of these two leading Chinese social media platforms – including romance, nature, celebrities, interactive posts, short videos, and giveaways.
Find out how WeChat reading rates have changed over the past two years, and what developments brands should be ready for in 2020. The first look at our newly launched Weibo Rankings also includes valuable information on how to maximize engagement on this platform.
The webinar will be held at two scheduled times to fit both Europe/Middle East/Africa and Americas time zones, and will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.
1st Webinar Session– Recommended for residents in Europe and Asia
Time: 9am London (5pm Beijing)
2nd Webinar Session– Recommended for residents in the Americas
Time: 5pm London (12pm NYC, 9am Los Angeles)