Webinar: China’s Outbound Tourism – CNY Preview and Long-term Forecast

Event details

Date: Wednesday, 11 February

Time: 9am UK/5pm China

Type of Event: Webinar

Speaker: Sienna Parulis-Cook and Michael Shoory

What’s on the horizon for Chinese outbound tourism as we head into the Year of the Horse? In Dragon Trail’s February webinar, we’re teaming up with Tourism Economics, an Oxford Economics company, to bring you both the short- and long-term outlook for China’s travel market.

We’ll start with a look at the most important market trends and developments for the upcoming nine-day Chinese New Year holiday, alongside a few stand-out holiday marketing campaigns released so far. Then, Oxford Economics will give a much broader view of China’s outbound travel market, its post-COVID recovery, and long-term outlook. Attendees will come away with a big-picture understanding of where the market is heading and its most high-potential areas of development, as well as what we should expect to see over the next few weeks as Chinese tourists celebrate the Lunar New Year around the world.

Speakers:

Michael Shoory – Head of APAC Tourism Analysis, Tourism Economics

Sienna Parulis-Cook – Director of Marketing and Communications, Dragon Trail International

Registration

Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

Date: Wednesday, 11 February, 2026
Time: 9am London (5pm Beijing)
Register