Webinar: Chinese Tourism to the Middle East and North Africa

Event details

Date: Thursday, 27 November

Time: 9am UK/5pm China

Type of Event: Webinar

Speaker: Sienna Parulis-Cook

The Middle East and North Africa (MENA) is one of the world’s most exciting regions for the development of Chinese outbound tourism, with newly opened destinations, new flights, new attractions, and strong marketing outreach fueling surging visitor numbers.

In Dragon Trail’s November webinar, we’re officially launching our new Chinese Tourism to the Middle East and North Africa White Paper, a 64-page report packed with destination data, in-depth interviews, and exclusive Chinese consumer and travel trade insights.

To further discuss the development of Chinese tourism to MENA and share their insights on effectively reaching the Chinese market, we’re joined by two expert speakers engaged in destination marketing in the region.

Guest Speakers:

Serdar Senay, Director of Destination Promotion & Digital Marketing, Ras Al Khaimah Tourism Development Authority

Amandine Wu, PR Manager, Tunisian National Tourism Office in China

Webinar Host:

Sienna Parulis-Cook, Director of Marketing and Communications, Dragon Trail International

Registration

Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

Date: Thursday, 27 November, 2025
Time: 9am London (5pm Beijing)
Register