WeChat Rankings for the Travel Industry: 2017 in Review – Webinar

Event details

Date: 28 February 2018

Time: 9am GMT (5pm Beijing), 5pm GMT (9am Los Angeles)

Beijing, China & Los Angeles, U.S.A

Type of Event: Webinar

Speaker: Michaela Mentasti and Sienna Parulis-Cook

About the event
Since the start of 2017, Dragon Trail Interactive has collected weekly data on official WeChat accounts for overseas tourism boards, airlines and cruise lines. This allows us for the first time to understand what kinds of strategies and content resonates best with WeChat’s 963 million monthly users.

In this edition of our monthly webinar series, we will review our first full year of data, identifying the winning travel brands, top posts and most successful strategies – from nature photography and national anniversary celebrations, to celebrity endorsements and sales promotions. The webinar complements Skift’s report “WeChat Marketing Strategies for Global Travel Brands 2018” on our 2017 WeChat data, released on 23rd January 2018.

In addition to providing insights into which destinations, travel activities and companies are most popular on WeChat, we will cover how WeChat is used by consumers for travel content, and the newest WeChat policies. The webinar is a must for anyone in the travel industry who is creating or assessing their own Chinese digital marketing strategy.

The webinar will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with you.

Registration
The webinar will be held at two scheduled times to fit both Europe/Middle East/Africa and Americas time zones, and will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with you.

1st Webinar Session– Recommended for residents in Europe and Asia
Time: 9am GMT (5pm Beijing)

2nd Webinar Session– Recommended for residents in the Americas
Time: 5pm GMT (9am Los Angeles)

For further information, please send an email to communications@dragontrail.com or call us on +86 (0)10 6266 7530.