WYSTC Online: Winning China’s Young Travelers

Dragon Trail’s Sienna Parulis-Cook is speaking about China’s youth travel market at WYSTC Online on 7 October at 14:30 CEST. Now in its 29th year, the World Youth and Student Travel Conference (WYSTC) is the leading trade event for the global youth, student and educational travel industry. Since its inception in 1992 as the annual event of WYSE Travel Confederation, youth and student travel professionals have been gathering annually to trade, network and take part in seminars and workshops.

Chinese born in the 1990s and 2000s are now driving the growth of the Chinese tourism market and have contributed significantly to the domestic recovery of the sector in 2020. These younger travelers are significantly different from previous generations of Chinese in how they have grown up, why and how they travel, and their tourism-related inspiration and information sources. With data from the latest consumer research, learn what makes China’s youth travel market different from both their Western counterparts and older Chinese tourists, how the COVID-19 crisis is shaping their priorities for travel, and how they plan and book their trips.

Learn more about the event, and register to attend on the WYSTC website.