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#ThinkingOfYou, Tourism Brands Tell China

27 May 2020

Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.

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Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

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Hotels Look to Recovery Throughout COVID-19

06 May 2020

As one of the first international industries to respond to the COVID-19 crisis, hotels have stood out for forward thinking, quick reactions, and dynamic marketing. Now, some see recovery on the horizon.

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App Brings Together Hotels, Medical Staff, to Fight COVID-19

08 Apr 2020

An open source app developed by volunteers in China has connected hundreds of medical workers and hotels, to help provide accommodation to those fighting COVID-19 on the front lines. Now, it could be used globally.

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Coronavirus and Marketing: 6 Lessons from Hotel Brands in China

20 Mar 2020

Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.

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Coronavirus’ Impact on the Chinese Travel Industry: Travel Daily

09 Mar 2020

Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.

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2019 Chinese Travel Trends: Qyer Report

21 Feb 2020

Qyer’s infographic-style report, released on 31 January 2020, illustrates 10 major trends in Chinese tourism in 2019, based on data from the travel website. The report covers accommodation, shopping, cultural tourism, and more.

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WeChat Marketing and Coronavirus: Analysis

14 Feb 2020

This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.

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