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On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.
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International hotel brands in China must embrace localization, making strategic choices about marketing, partnerships, and even amenities and design to best suit their target audiences. How are these five hotel brands successfully localizing for the Chinese market?
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The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.
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Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.
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Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.
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From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.
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In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.
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Chinese travelers want to choose sustainable travel, but what does responsible tourism entail, and what’s just “greenwashing”? Small Luxury Hotels of the World’s Considerate Collection sets new standards for sustainability in the hospitality and tourism industry.
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Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.
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