BLOG
With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.
BLOG
Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
BLOG
One of most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. How do you stand out – and avoid making major blunders?
EVENTS
Dragon Trail's President - Americas, Matt Grayson, will join panelists from Ctrip and Shiji to speak about outbound travel from China at HEDNA's Global Distribution Conference in LA on 29 January, 2019.
EVENTS
Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about Chinese outbound tourism and technology at Hotel Analyst's Hotel Distribution Event in London on 3 October, 2018.
EVENTS
Dragon Trail's Director of Business Development Saxon Booth will speak at the Travel Daily Executive Summit in Bangkok on 3 August, 2018. The invitation-only, hospitality-focused summit brings together 50 five-star hotel GMs from the APAC region, plus six start-up executives.
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Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
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From rising OTAs and market demographics, to booking behavior and new technologies, there's a lot happening in hotels for the Chinese travel market. We've put together a list of 7 things everyone in the hotel industry should know about Chinese travelers.
Brand Rankings
From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.
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