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One of most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. How do you stand out – and avoid making major blunders?
EVENTS
Dragon Trail's President - Americas, Matt Grayson, will join panelists from Ctrip and Shiji to speak about outbound travel from China at HEDNA's Global Distribution Conference in LA on 29 January, 2019.
EVENTS
Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about Chinese outbound tourism and technology at Hotel Analyst's Hotel Distribution Event in London on 3 October, 2018.
EVENTS
Dragon Trail's Director of Business Development Saxon Booth will speak at the Travel Daily Executive Summit in Bangkok on 3 August, 2018. The invitation-only, hospitality-focused summit brings together 50 five-star hotel GMs from the APAC region, plus six start-up executives.
BLOG
Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
BLOG
From rising OTAs and market demographics, to booking behavior and new technologies, there's a lot happening in hotels for the Chinese travel market. We've put together a list of 7 things everyone in the hotel industry should know about Chinese travelers.
Brand Rankings
From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.
BLOG
As more destinations and businesses around the world adopt Chinese mobile payment systems, we look at the major platforms, where they are accepted, the benefits of mobile payments, and how you can start accepting them, too.
BLOG
Digital word of mouth is very important when it comes to attracting Chinese tourists, and the first step to approaching this market should be to find out what Chinese travelers are saying about you online.
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