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On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.
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VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.
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Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at a few Chinese New Year campaigns and activities from 2022, with design and promotion by Dragon Trail International.
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Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.
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Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.
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Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.
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In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
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Dragon Trail developed a video campaign featuring Norwegian Cruise Line (NCL) godfather and actor Wang Leehom. Dressed as a ship captain, he invites participants to get on board of Norwegian Joy, NCL’s first purpose-built ship for the Chinese market, to explore its facilities and the activities offered on board.
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Dragon Trail Interactive recently developed and launched consumer websites for European destination marketing organizations Visit Europe and Turespaña (Spain Tourism).
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