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We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
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Thousands of Chinese travel agents are now prepared to promote and sell trips to the USA, thanks to incentive promotions by Dragon Trail International to support Brand USA’s new USA Discovery Program for the Chinese market.
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Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
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The PATA Excellent Destination Ranking List – Shanxi is the first online ranking list selected by travelers for travel destinations in China’s Shanxi Province. It leverages big data from global tourism platforms and the authentic travel experiences of millions of users.
Company News
On 1 August 2024, Dragon Trail delivered a half-day training on Chinese tourism and destination marketing to Cambodia Airports in Sihanoukville, as part of Cambodia Airports’ increased focus on destination marketing to boost the brand awareness of Cambodia.
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Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year.
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Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
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Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.
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