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Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.
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The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.
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How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.
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We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.
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On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.
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This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
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Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.
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Southeastern European countries like Serbia, Croatia, Montenegro, and Slovenia have seen some of the world’s highest growth rates for Chinese tourism in recent years. What's attracting Chinese tourists to this part of the world?
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Which WeChat articles by regional and municipal tourism boards got the most views in 2019? Here are the top 10 most-viewed posts published on WeChat this year.
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