Company News
Georgian National Tourism Administration has appointed Dragon Trail International as its market representative in China. Dragon Trail will promote the country of Georgia to Chinese consumers and the travel trade, including both digital and offline campaigns.
Company News
The Los Angeles Tourism & Convention Board launched their new Travel Trade Hub for India on 23 June, 2025. This is the first time Dragon Trail's Travel Trade Hub platform has been offered via WhatsApp, to a market outside of China.
Company News
Dragon Trail organized a luncheon for the State of Rio de Janeiro in Beijing on 30 May 2025, with 20 VIP guests from the Chinese travel trade, media, and KOLs. This was the first event of its kind promoting Brazil's State of Rio de Janeiro in China.
BLOG
Dragon Trail helped Tourism New Zealand to upgrade their Chinese travel trade marketing with the launch of the all-new 100% Pure New Zealand Specialist Program, attracting more than 1,500 sign-ups in just two weeks.
Company News
Dragon Trail’s 2025 bi-lingual white paper aims to provide an in-depth understanding of Chinese tourism market to the MENA region, its future potential, and what kinds of marketing resonates best. Learn more about the project and how you can get involved.
BLOG
We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
Company News
Thousands of Chinese travel agents are now prepared to promote and sell trips to the USA, thanks to incentive promotions by Dragon Trail International to support Brand USA’s new USA Discovery Program for the Chinese market.
BLOG
Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
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