With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.
Who won 2019's 'hottest destination' and 'most promising destination' awards at the Sina Weibo V-Influence Summit, and which travel themes have seen the biggest increase on the Chinese social media platform this year?
Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.
PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.