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What Is It Like to Travel in Wuhan Now?

25 Nov 2020

At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.

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UK Tax Refund Changes: How Will They Affect Chinese Tourism?

30 Sep 2020

From 1 January, 2021, the UK plans to end the VAT Retail Export Scheme which allows international visitors to claim back tax on items bought but not consumed in the country. How might this affect the future of Chinese tourism and spending?

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Restart Travel, Together with Beijing: Beijing Municipal Bureau of Culture and Tourism Holds Global Online Strategic Forum

24 Sep 2020

From 22-23 September, 2020, the Beijing Municipal Bureau of Culture and Tourism held a two-part online forum series aimed at the global travel industry, “Beijing Culture and Tourism Global Online Strategic Forum – Restart Travel, Together with Beijing.”

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Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

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#ThinkingOfYou, Tourism Brands Tell China

27 May 2020

Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.

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Lucerne Tourism Launches Online Roadshow for China

14 May 2020

The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.

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Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

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Interview: Why Switzerland Tourism’s China Marketing Is Staying “Normal”

15 Apr 2020

We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.

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Company News

Tourism Recovery Action Online Summit: Summary

26 Feb 2020

On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.

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