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VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.
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With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.
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Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.
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From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.
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We spoke to Rene Reyes, Tourism Attaché at the Philippine Tourism Office Shanghai, about consumer and trade marketing, the potential to tap into China's craze for water sports, and how the Chinese visitor profile might change post-pandemic.
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How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.
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Inbound tourism promotion is built into China’s 2022 14th Five-Year Plan Tourism Development Strategy. As the capital city and host of the 2022 Winter Olympic Games, Beijing is leading the way.
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In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.
Company News
On 21 December 2021, PROMPERÚ was recognized with an award at the Welcome with WeChat Alliance Annual Conference and Global Tourism Boards WeChat Channels Creators Plan Award Ceremony.
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