Resources - news, events, videos & presentations

BLOG

Top Themes on WeChat for Travel Brands in H1 2019

24 Jul 2019

Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.

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BLOG

Q2 2019 WeChat Rankings Report

17 Jul 2019

Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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BLOG

WeChat Pop-Up Stores: The New Way to Sell Travel to Chinese Tourists

26 Jun 2019

PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.

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BLOG

Video: Destination Oceania – China Outbound Travel Pulse – Episode n.22

28 May 2019

As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.

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Company News

Peru Wins China Tourism Welcome Gold Award

17 May 2019

Out of 120 tourism organizations, destinations and enterprises active in China, Peru has walked away with the China Tourist Welcome (CTW) 2019 Gold Award for marketing at ITB China.

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BLOG

How to Attract Self-Driving Chinese Tourists

24 Apr 2019

Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.

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EVENTS

Experience Oxfordshire – Insights from the Experts 2019

23 Apr 2019

Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about Chinese tourism at Experience Oxfordshire's annual partner conference, 'Insights from the Experts' on Thursday, 23 May, 2019.

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BLOG

Interview: Chinese Travel KOL Xiao Mo

10 Apr 2019

Chinese travel KOL Xiao Mo shares how she and her fellow travel influencer husband A-Hou prefer to work with clients, which online platforms they use, and the differences between WeChat and other social media.

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BLOG

Video: Destination South America – China Outbound Travel Pulse – Episode n.21

08 Mar 2019

The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.

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