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How has the Iran war impacted Chinese consumer sentiment about travel to the Middle East, and how should regional travel brands approach the market now? These are the latest insights from Dragon Trail’s consumer research, market intelligence, and strategy planning.
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Dragon Trail's cooperation with the Ctrip (Trip.com Group) Offline Stores School began in November 2025, regularly delivering destination training sessions on behalf of our clients to Ctrip's offline sales staff across China.
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Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
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Dragon Trail has launched a new WeChat mini-program for Abu Dhabi’s Yas Island. Designed for the Chinese travel trade, it offers extensive destination information, product routes, marketing resources, and cooperation opportunities.
Company News
Following Canada's reinstated approval as a destination for group tourism from China in 2025, Destination Canada launched its new “Welcome to Canada” light training course for the Chinese travel trade, available through Dragon Trail’s China Travel Academy.
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The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
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Which WeChat articles by overseas tourism destinations got the most views in 2025? Here are 10 of most-viewed tourism board posts, with topics including Chinese New Year celebrations and other festivals, new flights and travel policies, job opportunities, and more.
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A first-of-its-kind publication, Dragon Trail's White Paper on Chinese Tourism to the Middle East and North Africa provides extensive, original, up-to-date, and fact-checked data and insights on the Chinese tourism market to the region.
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The Polish Tourism Organization saw 2025's International Chopin Piano Competition as a unique opportunity to market Poland to Chinese travelers interested in music, culture, and in-depth tourism. The challenge? Finding the right influencers.
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