Resources - news, events, videos & presentations

BLOG

Virtual Fam Trips Take Chinese to South Africa at Online Roadshow

27 Oct 2021

As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.

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BLOG

Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

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EVENTS

2021 International Cultural & Creative Economy Forum and Huangshan Tourism Festival

15 Oct 2021

Live streamed by Dragon Trail, the 2021 International Cultural & Creative Economy Forum and Huangshan Tourism Festival offers a full day of keynote speeches and panel discussions from tourism industry leaders from China and around the world.

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BLOG

Chile and Polaroid Run Chinese KOL Campaign for Travel

04 Aug 2021

Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.

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BLOG

Peru: First WeChat Live Stream from the Americas

16 Jun 2021

On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.

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BLOG

Kenya’s Tourism Experiences Attract Chinese Visitors through WeChat

01 Jun 2021

The Kenya Tourism Board relaunched its WeChat account on 12 April, 2021, with an updated strategy to inform and inspire the post-pandemic Chinese traveler.

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BLOG

+2K Meetings in First Month of Singapore Tourism Board x Dragon Trail Virtual Roadshow

24 May 2021

The Singapore Tourism Board and Dragon Trail International's SingapoReimagine China Virtual Travel Mart 2021 facilitated more than 2,300 travel industry business appointments in its first month, alongside weekly webinars, virtual FAM trips, and more.

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BLOG

Q1 2021 WeChat Rankings Report

21 Apr 2021

One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.

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Company News

Beijing Prepares for Recovery with Tourism Expert Program

24 Mar 2021

Looking forward to the return of international travel and to the 2022 Beijing Winter Olympics, the Beijing Municipal Culture and Tourism Bureau and Dragon Trail have launched the Beijing Tourism Expert online program for travel agents around the world.

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