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Poland Launches WeChat Mini-Program for Tourism

16 Feb 2021

Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.

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3 Chinese New Year Campaigns for Tourism

12 Feb 2021

Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.

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Top WeChat Posts by International DMOs 2020

30 Dec 2020

Which WeChat posts by regional and municipal tourism boards attracted the most attention in 2020? Don't miss our top 10 lists for the year, featuring content from four continents.

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Top 10 WeChat Posts by National Tourism Boards 2020

23 Dec 2020

What were the most popular WeChat articles from overseas tourism destinations in 2020? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.

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What Is It Like to Travel in Wuhan Now?

25 Nov 2020

At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.

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UK Tax Refund Changes: How Will They Affect Chinese Tourism?

30 Sep 2020

From 1 January, 2021, the UK plans to end the VAT Retail Export Scheme which allows international visitors to claim back tax on items bought but not consumed in the country. How might this affect the future of Chinese tourism and spending?

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Restart Travel, Together with Beijing: Beijing Municipal Bureau of Culture and Tourism Holds Global Online Strategic Forum

24 Sep 2020

From 22-23 September, 2020, the Beijing Municipal Bureau of Culture and Tourism held a two-part online forum series aimed at the global travel industry, “Beijing Culture and Tourism Global Online Strategic Forum – Restart Travel, Together with Beijing.”

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Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

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#ThinkingOfYou, Tourism Brands Tell China

27 May 2020

Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.

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