Dragon Trail Holds Rio de Janeiro Luncheon

Hosted at Latina Brazilian Steakhouse in Beijing, VIP guests from China’s media and travel trade enjoyed Brazilian churrasco barbecue while learning about travel destinations in the State of Rio de Janeiro

On 30 May 2025, Dragon Trail organized a luncheon for the State of Rio de Janeiro in Beijing. The event was attended by 20 VIP guests from the Chinese travel trade, media, and KOLs, and was the first event of its kind promoting Brazil’s State of Rio de Janeiro in China. Guests enjoyed Brazilian churrasco barbecue and learned about the State of Rio de Janeiro as a tourism destination, with presentations from the President of TurisRio, Sergio Ricardo Martins de Almeida; Secretary of Tourism of the State of Rio de Janeiro, Gustavo Tutuca; Dragon Trail’s Andrés Rodríguez and Cindy Zhu; and Chinese KOL Han Jiang, speaking about his Rio travel experience.

Dragon Trail’s CEO George Cao, with President of TurisRio, Sergio Martins de Almeida (left) and Secretary of Tourism of the State of Rio de Janeiro, Gustavo Tutuca (right)

Dragon Trail provided full event management services for the luncheon, including media and travel trade guest invitations, venue sourcing, and Portuguese/Mandarin interpretation and translation services.

Chinese travel KOL Han Jiang shared his own experiences visiting the State of Rio de Janeiro

Rio de Janeiro is one of the most-visited cities in Brazil for Chinese tourists, with arrivals from China to Rio surpassing pre-pandemic figures already in 2024. Top city destinations for Chinese visitors include the famous Christ the Redeemer statue, Copacabana Beach, Sugarloaf Mountain, Rio de Janeiro Cathedral, and Seralón Steps. Outside of the city, the State of Rio de Janeiro offers plentiful options to visitors, including beaches, waterfalls, and gardens all within a few hours’ drive or less.

The luncheon was attended by 20 VIP guests from the Chinese travel trade, media, and KOLs

Dragon Trail is experienced at organizing both small- and large-scale travel trade and consumer events throughout China, with full-service event solutions, business matchmaking, and creative assets to make sure your event is memorable, engaging, and effective. Contact us to discuss your event plans for China and find out how we can help.