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Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

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Company News

Tourism Recovery Action Online Summit: Summary

26 Feb 2020

On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.

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Coronavirus, Cruises, and Crisis Communications

19 Feb 2020

The cruise industry has been particularly hard hit by the coronavirus outbreak. We've summarized key updates, with information on how cruise lines are communicating with Chinese consumers and the travel trade throughout this crisis.

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2019 Q4 and Full-Year WeChat Rankings Report

06 Feb 2020

Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.

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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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Interview: How Viking Cruises Changed Chinese Tourism to Europe

15 May 2019

We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.

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4 Reasons To Be Optimistic About the Chinese Cruise Market

26 Sep 2018

The rapid growth of the Chinese cruise market slowed in 2017, and could even decline in 2018. But there are still significant reasons to be optimistic about the future of the Chinese outbound cruise market, both in the APAC region and farther afield.

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Q2 2018 WeChat Rankings Report

24 Jul 2018

Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.

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Video – Cruises – China Outbound Travel Pulse – Episode n.10

29 May 2018

Last year the number of Chinese cruise passengers reached 2.8 million, and by 2030, China is expected to become the world’s largest source market for the international cruise industry.

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