Resources - news, events, videos & presentations


Travel Retail Consumer Forum: Dragon Trail Speaking

23 Jun 2023

Dragon Trail will attend the Travel Retail Consumer Forum this 21-23 June in Vienna, speaking at the conference session on the return of Chinese outbound travel and what it means for the travel retail sector.

Read more


Peru Promotes Superfoods to Chinese Consumers

25 Jan 2022

Our 2021 campaign to increase awareness of Peruvian superfoods in the Chinese market reached more than 4 million Chinese consumers through KOL and KOC promotions, an interactive WeChat H5 program, and more.

Read more


Bacardi Launches WeChat Mini-Program for Hainan Whisky Emporium

17 Nov 2021

Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.

Read more


China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.