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Must-Know Short Video Platforms to Attract Chinese Tourists

05 Jun 2019

If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.

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9 Chinese Tourism Insights from China – The Future of Travel

29 May 2019

Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.

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Video: Destination Oceania – China Outbound Travel Pulse – Episode n.22

28 May 2019

As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.

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Video: The China Tourism Miracle

23 May 2019

'The China Tourism Miracle - 20 Years in the Making,' Dragon Trail's short video, looks back at the history of Chinese outbound tourism, social media, and online travel platforms from 1999 to 2019.

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Company News

Peru Wins China Tourism Welcome Gold Award

17 May 2019

Out of 120 tourism organizations, destinations and enterprises active in China, Peru has walked away with the China Tourist Welcome (CTW) 2019 Gold Award for marketing at ITB China.

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Video: Destination South America – China Outbound Travel Pulse – Episode n.21

08 Mar 2019

The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.

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Video: Destination Africa – China Outbound Travel Pulse – Episode n.19

11 Jan 2019

Chinese tourism to Africa is on the rise. From wildlife to visa waivers, find out what attracts Chinese travelers to Africa, and which destinations are most popular in this video.

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Video – Destination Europe – China Outbound Travel Pulse – Episode n.18

30 Nov 2018

China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.

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Video – Destination Asia – China Outbound Travel Pulse – Episode n.17

14 Nov 2018

Close to 75% of outbound trips made by Chinese travelers in 2017 were to destinations in Asia. What are the top Asian destinations, why are they so popular, and how do Chinese tourists usually travel around Asia?

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