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How to Use WeChat Stickers for Tourism Marketing

14 Oct 2020

Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.

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How to Use WeChat Channels for Tourism Marketing

17 Jul 2020

In February 2020, WeChat added a new feature to its arsenal: WeChat Channels, an open stream of short video and photo content. How do WeChat Channels work, and how can they be used effectively for tourism marketing?

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Q2 2020 WeChat Rankings Report

15 Jul 2020

The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?

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WeChat Marketing and Coronavirus: Analysis

14 Feb 2020

This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.

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2019 Q4 and Full-Year WeChat Rankings Report

06 Feb 2020

Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.

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Top 10 WeChat Posts by DMOs 2019

27 Dec 2019

Which WeChat articles by regional and municipal tourism boards got the most views in 2019? Here are the top 10 most-viewed posts published on WeChat this year.

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Top 10 WeChat Posts by National Tourism Boards 2019

23 Dec 2019

What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.

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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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9 Chinese Tourism Insights from China – The Future of Travel

29 May 2019

Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.

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