Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.
This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.