This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.
Learn to harness the true power of WeChat with Dragon Trail's CEO, George Cao, at Arival Bangkok this 24-26 June. The workshop is aimed at tour, activity, and attraction operators who seek to improve their customer engagement on WeChat.
In this guide to advertising on China’s leading social media platform, WeChat, we introduce WeChat ad formats, requirements, pricing, and targeting options, as well as suggestions for how to supplement advertising with paid influencer promotions.