Resources - news, events, videos & presentations

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9 Chinese Tourism Insights from China – The Future of Travel

29 May 2019

Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.

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EVENTS

Arival Bangkok: WeChat Workshop with Dragon Trail

17 May 2019

Learn to harness the true power of WeChat with Dragon Trail's CEO, George Cao, at Arival Bangkok this 24-26 June. The workshop is aimed at tour, activity, and attraction operators who seek to improve their customer engagement on WeChat.

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Beginner’s Guide to WeChat Advertising for Travel Brands

30 Apr 2019

In this guide to advertising on China’s leading social media platform, WeChat, we introduce WeChat ad formats, requirements, pricing, and targeting options, as well as suggestions for how to supplement advertising with paid influencer promotions.

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BLOG

Interview: Chinese Travel KOL Xiao Mo

10 Apr 2019

Chinese travel KOL Xiao Mo shares how she and her fellow travel influencer husband A-Hou prefer to work with clients, which online platforms they use, and the differences between WeChat and other social media.

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Company News

Sweden Trains Chinese Travel Trade with WeChat Mini-Program

16 Jan 2019

In November 2018, Visit Sweden became the first national tourism board to launch a WeChat mini-program for China Travel Academy (CTA) to train Chinese travel agents.

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BLOG

Top 10 WeChat Posts by Tourism Destinations 2018

27 Dec 2018

Which WeChat articles by overseas tourism destinations got the most views in 2018? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.

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BLOG

How to Register an Official Account on WeChat: November 2018 Update

27 Nov 2018

Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.

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BLOG

Video: Global and Chinese B2B Marketing Solutions

21 Sep 2018

The Chinese market is often a stumbling block when it comes to B2B promotion - watch our September 2018 webinar with TravPRO Mobile to learn how to adapt your B2B training to China, while still reaching other global markets through a centralized platform.

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BLOG

10 FAQs for Tourism Marketing to China

29 Aug 2018

What's the difference between WeChat and Weibo? How do you set up an official account on WeChat? What's the secret to building an audience on Chinese social media? Find answers to the 10 biggest FAQs when it comes to digital tourism marketing to China.

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