Top 10 WeChat Posts by Tourism Destinations 2023

Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year. The ranking is based on the number of views the article received the week it was published (as catalogued in Dragon Trail’s WeChat rankings).

The three accounts to make it to the top 1o list were Macao Government Tourism Office, Hong Kong Disneyland, and Dubai Department of Tourism & Commerce Marketing.

Article topics varied significantly from weather update to tourist guides, but many included specific guides to attractions and destinations.

10. Hong Kong Disneyland
82,320 views
21 August: Disneyland “Princess Week” (View)

From 20-26 August, Hong Kong Disneyland hosted an event where tourists celebrated the timeless magic and beloved storytelling of Disney princesses with special events, food and more.

9. Hong Kong Disneyland
86,096 views
12 December: Christmas 2023 celebration guide (View)

The festive season has arrived at Hong Kong Disneyland with its annual ‘Disney Christmas’ event, encompassing lively decorations, delectable food, themed merchandise, and entertaining performances. This year’s highlights feature a special live Christmas concert.

8. Macao Government Tourism Office
89,349 views
20 November: The 23rd Macau “Food Festival” (View)

From 17 November – 3 December, The Macao Government Tourism Office hosted the 23rd annual food festival, spanning 17 days. This year’s event brought together 25 vendors from Singapore, South Korea, Malaysia, Thailand, and Taiwan to Macau, creating a “Southeast Asian Village”. The event also featured a live streaming booth, promoting special cuisines online and offline.

7. Dubai Department of Tourism & Commerce Marketing

95,491 views
9 January: Chinese nationals are exempted from visa to enter the UAE. (View)

Visa is not required for Chinese passport holders visiting United Arab Emirates for a short-term stay of 30 days.

6. Macao Government Tourism Office
99,084 views
9 January: No COVID-testing required to travel between mainland China and Macau (View)

Individuals entering mainland China from Macau and vice versa are not required to present a proof of negative COVID-19 test if they have not resided in a foreign country or other overseas areas within the past 7 days. The measure will be effective starting from January 8, 2023.

5. Hong Kong Disneyland
125,466 views
27 November: Opening of the World of Frozen (View)

Hong Kong Disneyland opened the world’s first and largest “Frozen” themed land on November 2o, 2023. World of Frozen features two attractions—Frozen Ever After and Wandering Oaken’s Sliding Sleighs—along with dining, shopping, and an unprecedented theatrical experience starring Anna and Elsa.

= 1. Hong Kong Disneyland
100,001+ views
16 October: Livestream notice (View)

Hong Kong Disneyland live streamed for the first time on October 13 to unveil the different experiences at the World of Frozen,

= 1. Hong Kong Disneyland
100,001+ views
18 September: The World of Frozen will open on November 20, 2023 (View)

The new land brings the fictional kingdom of Adrendelle to life. The article wrote about the elements from key scenes in the movies such at the North Mountain, Elsa’s Ice Palace, the clock tower, etc.

= 1. Macao Government Tourism Office

100,001+ views
17 July: Macau’s culinary show has won an award (View)

A culinary show named “Macau Double Lines – Culinary and Cultural Journey” has been honored by the National Radio and Television Administration for effectively conveying Macau’s historical and cultural essence. The show vividly portrays Macau’s diverse culture and urban development, contributing to its vision of becoming a global tourism hub.

= 1. Macao Government Tourism Office
100,001+ views
4 September: Typhoon update (View)