EVENTS
Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will attend ATM Dubai from 6-8 May 2024, speaking on a panel about retail tourism and the Chinese outbound market.
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Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.
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The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.
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