Resources - news, events, videos & presentations

EVENTS

Webinar: KOL Marketing for Chinese Tourism

11 Dec 2019

KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.

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BLOG

7 Times Jay Chou Started a Chinese Tourism Trend

20 Sep 2019

How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of seven examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.

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BLOG

Interview: Travel Influencer of the Year, Ye Ziyi

12 Jun 2019

Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.

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Company News

Peru Wins China Tourism Welcome Gold Award

17 May 2019

Out of 120 tourism organizations, destinations and enterprises active in China, Peru has walked away with the China Tourist Welcome (CTW) 2019 Gold Award for marketing at ITB China.

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How to Attract Self-Driving Chinese Tourists

24 Apr 2019

Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.

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BLOG

Interview: Chinese Travel KOL Xiao Mo

10 Apr 2019

Chinese travel KOL Xiao Mo shares how she and her fellow travel influencer husband A-Hou prefer to work with clients, which online platforms they use, and the differences between WeChat and other social media.

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BLOG

Top 10 WeChat Posts by Tourism Destinations 2018

27 Dec 2018

Which WeChat articles by overseas tourism destinations got the most views in 2018? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.

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BLOG

Video – KOLs – China Outbound Travel Pulse – Episode n.15

09 Oct 2018

Learn how to market to Chinese outbound tourists using travel KOLs – or Key Opinion Leaders – including which digital platforms they prefer, and why they are so influential.

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BLOG

Crisis Management for Chinese Outbound Tourism

04 Sep 2018

The size of China's outbound travel market comes with huge opportunities, but it also carries risks, and a good crisis management strategy is needed. Here are some positive and negative examples of how destinations and business have dealt with recent crises.

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