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We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.
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Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.
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With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.
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We spoke to Rene Reyes, Tourism Attaché at the Philippine Tourism Office Shanghai, about consumer and trade marketing, the potential to tap into China's craze for water sports, and how the Chinese visitor profile might change post-pandemic.
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How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.
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Ahead of the Greece-China Virtual B2B Travel Roadshow, we spoke to the Director of Greek National Tourism Organization in Beijing, Yannis Plexousakis, about Greece's leadership in post-pandemic tourism recovery and expectations for the return of Chinese tourists.
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We caught up with Hurtigruten's Damian Perry to learn about inter-generational travel on expedition cruises, top destinations, China Friendly Sailings, and the Chinese luxury travel market's growing desire for sustainability.
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Ahead of IT&CM and CTW China 2021, we spoke to TTG Asia Media's Managing Director and event organizer Darren Ng about what he's learned, the biggest surprises, and his outlook on international travel and events as the market moves closer to recovery.
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In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.
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