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Interview: WTTC’s Sarah Wang on Tourism Marketing for China

13 Sep 2022

We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.

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Interview: Jordan’s Coming Chinese Travel Boom

03 Aug 2022

Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.

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Interview: The Future of Chinese Tourism to France

18 May 2022

With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.

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Interview: After Reopening, What’s Next for Philippine Tourism?

30 Mar 2022

We spoke to Rene Reyes, Tourism Attaché at the Philippine Tourism Office Shanghai, about consumer and trade marketing, the potential to tap into China's craze for water sports, and how the Chinese visitor profile might change post-pandemic.

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Interview: Marketing the Region of Valencia to China

09 Mar 2022

How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.

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Interview: How Greece Leads on Tourism Recovery

03 Nov 2021

Ahead of the Greece-China Virtual B2B Travel Roadshow, we spoke to the Director of Greek National Tourism Organization in Beijing, Yannis Plexousakis, about Greece's leadership in post-pandemic tourism recovery and expectations for the return of Chinese tourists.

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Hurtigruten: Chinese Travelers and the “New Luxury”

01 Sep 2021

We caught up with Hurtigruten's Damian Perry to learn about inter-generational travel on expedition cruises, top destinations, China Friendly Sailings, and the Chinese luxury travel market's growing desire for sustainability.

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Interview: How to Maximize Results at Virtual Exhibitions

14 Apr 2021

Ahead of IT&CM and CTW China 2021, we spoke to TTG Asia Media's Managing Director and event organizer Darren Ng about what he's learned, the biggest surprises, and his outlook on international travel and events as the market moves closer to recovery.

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Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

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