Resources - news, events, videos & presentations

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What Is It Like to Travel in Wuhan Now?

25 Nov 2020

At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.

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News Update: China and International Travel

11 Nov 2020

Recent developments impacting international travel include an ever-growing number of Asian destinations that are loosening – or considering loosening – restrictions on incoming visitors from mainland China.

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Interview: Berlin-based Chinese Travel KOL Zhang Jin

21 Aug 2020

Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.

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Q2 2020 WeChat Rankings Report

15 Jul 2020

The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?

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How Are Chinese Travel KOLs Surviving the COVID-19 Crisis?

18 Jun 2020

Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.

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EVENTS

Recovery Strategies for Chinese Tourism Marketing

29 Jul 2020

Our July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and businesses can be doing to engage the Chinese travel trade, as well as a timeline for how to connect with the consumer market.

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Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

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EVENTS

Digital Marketing for Chinese Tourism in the COVID-19 Era

17 Jun 2020

In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.

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Hotels Look to Recovery Throughout COVID-19

06 May 2020

As one of the first international industries to respond to the COVID-19 crisis, hotels have stood out for forward thinking, quick reactions, and dynamic marketing. Now, some see recovery on the horizon.

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