At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.
Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.
Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.
Our July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and businesses can be doing to engage the Chinese travel trade, as well as a timeline for how to connect with the consumer market.
As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.