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How Museums in China Are Reopening Post-COVID-19

25 Mar 2020

Museums and attractions in China are reopening as the COVID-19 crisis subsides and domestic tourism recovers, and they are taking special measures to ensure visitor safety and prevent a second outbreak. Could these strategies be used overseas?

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Webinar: What Hotels Can Do During COVID-19

15 Apr 2020

With travel at a standstill in much of the world, what can hotels do now to minimize damage, salvage revenue, and best position themselves for market recovery? Our free April webinar provides practical examples from China and other destinations.

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Coronavirus and Marketing: 6 Lessons from Hotel Brands in China

20 Mar 2020

Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.

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Coronavirus Recovery: Chinese Traveler Survey

18 Mar 2020

Dragon Trail Research's survey of Chinese travelers provides insight for the travel industry on prospects for the recovery of Chinese tourism, and how the COVID-19 crisis may impact Chinese consumers’ future travel plans and priorities.

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How to Survive the Tourism Coronavirus Crisis?

13 Mar 2020

Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.

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Coronavirus’ Impact on the Chinese Travel Industry: Travel Daily

09 Mar 2020

Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.

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Post-Coronavirus Consumer Sentiment Report: Fliggy

06 Mar 2020

By the end of February, online travel marketplace Fliggy saw signs of increased interest in travel from the Chinese market. At present, consumers are still cautious, but survey and search data reveals an initial picture of what recovery will look like.

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Webinar: Online Communications for the Travel Trade

18 Mar 2020

In light of the recent cancellation of numerous large-scale global travel trade events, Dragon Trail’s March webinar will focus on online tools for communications with the travel trade, for both the Chinese and global market.

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Coronavirus: Information for the Tourism Industry

27 Feb 2020

The outbreak of coronavirus in China has already had major impacts on travel. Here are the most important facts, responses from international tourism boards, and our advice on travel marketing and working with the Chinese travel industry at this time.

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