Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.
Learn to harness the true power of WeChat with Dragon Trail's Director of Business Development, Saxon Booth, at Arival Bangkok this 24-26 June. The workshop is aimed at tour, activity, and attraction operators who seek to improve their customer engagement on WeChat.
How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.
In this guide to advertising on China’s leading social media platform, WeChat, we introduce WeChat ad formats, requirements, pricing, and targeting options, as well as suggestions for how to supplement advertising with paid influencer promotions.
In November 2018, Visit Sweden became the first national tourism board to launch a WeChat mini-program for China Travel Academy (CTA) to train Chinese travel agents.
Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.
On the first day of WTM London, Dragon Trail’s Communications Manager, Sienna Parulis-Cook, joins a panel discussion on using social media to reach the Chinese outbound travel market.