BLOG
With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.
Company News
South African Tourism China has joined The Next Travel Market (TNTM) as an official destination partner, to help the South African tourism trade improve market access in China.
BLOG
Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.
BLOG
Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.
BLOG
How should travel brands use Sina Weibo to market themselves in China and attract Chinese tourists? We have 10 tips for Weibo marketing, including strategy, short video, KOL marketing and more.
BLOG
PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.
EVENTS
In Dragon Trail’s July 17 webinar, discover the best and newest digital tools for working with the Chinese travel trade, including online trade shows, WeChat pop-up stores, and more.
Company News
Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.
BLOG
If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.
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