Resources - news, events, videos & presentations

BLOG

9 Tips to Attract Chinese Shoppers Overseas

18 Sep 2019

With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.

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Company News

South African Tourism China Joins TNTM

21 Aug 2019

South African Tourism China has joined The Next Travel Market (TNTM) as an official destination partner, to help the South African tourism trade improve market access in China.

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BLOG

‘China, the Future of Travel’ Demystifies the World’s Largest Outbound Tourism Market

24 Jul 2019

Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.

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BLOG

Top Themes on WeChat for Travel Brands in H1 2019

23 Jul 2019

Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.

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BLOG

Top 10 Tips for Weibo Marketing

03 Jul 2019

How should travel brands use Sina Weibo to market themselves in China and attract Chinese tourists? We have 10 tips for Weibo marketing, including strategy, short video, KOL marketing and more.

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BLOG

WeChat Pop-Up Stores: The New Way to Sell Travel to Chinese Tourists

26 Jun 2019

PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.

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EVENTS

Webinar: B2B Digital Marketing Tools for China

17 Jul 2019

In Dragon Trail’s July 17 webinar, discover the best and newest digital tools for working with the Chinese travel trade, including online trade shows, WeChat pop-up stores, and more.

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Company News

The Next Travel Market (TNTM) Launched for Chinese Outbound Tourism

10 Jun 2019

Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.

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BLOG

Must-Know Short Video Platforms to Attract Chinese Tourists

05 Jun 2019

If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.

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