Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.
While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.
Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.
Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.