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Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.
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How should travel brands use Sina Weibo to market themselves in China and attract Chinese tourists? We have 10 tips for Weibo marketing, including strategy, short video, KOL marketing and more.
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PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.
EVENTS
In Dragon Trail’s July 17 webinar, discover the best and newest digital tools for working with the Chinese travel trade, including online trade shows, WeChat pop-up stores, and more.
Company News
Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.
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If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.
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Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.
Company News
Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.
EVENTS
In Dragon Trail's June 26 webinar, we'll show you the best ways to use Weibo for travel marketing, including content and posting strategies, and best practice examples from some of the world's leading travel brands.
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