Resources - news, events, videos & presentations

BLOG

Winners: 2020’s TMW Awards for Tourism Marketing

19 Nov 2020

On 18 November, the 2020 TMW Awards recognized 16 Chinese and international travel brands for standout tourism marketing in the COVID-19 era, focusing on pandemic response and recovery.

Read more

BLOG

Q3 2020 WeChat Rankings Report

21 Oct 2020

An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.

Read more

BLOG

How to Use WeChat Stickers for Tourism Marketing

14 Oct 2020

Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.

Read more

BLOG

Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

Read more

BLOG

Chinese Social Media Marketing Trend: Emojis

19 Aug 2020

There's a new trend taking off for Chinese social media marketing by international tourism brands: Emoji-themed posts. Check out some of the highest performing examples on Weibo and WeChat to see how emojis can be used to boost readership and engagement.

Read more

BLOG

Q2 2020 Weibo Rankings Report

29 Jul 2020

Fewer overseas tourism accounts were active on Weibo in Q2 2020, but national tourism boards, attractions, and hotels all saw increased engagement. Check our full rankings report for the quarter, with analysis of the most successful content strategies.

Read more

BLOG

#ThinkingofYou Weibo Campaign: +11 Million Views

17 Jul 2020

Over the past two months, Dragon Trail’s “Thinking of you” tourism marketing campaign on Weibo has inspired and connected to Chinese travelers, with more than 11,645,000 views, 10,000 discussions, and 31 participating tourism brands.

Read more

BLOG

How to Use WeChat Channels for Tourism Marketing

17 Jul 2020

In February 2020, WeChat added a new feature to its arsenal: WeChat Channels, an open stream of short video and photo content. How do WeChat Channels work, and how can they be used effectively for tourism marketing?

Read more

BLOG

Q2 2020 WeChat Rankings Report

15 Jul 2020

The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp