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Most tourism brands and businesses that want to target the Chinese market need to have a Chinese website. But this isn’t so simple as just translating your content into Chinese. Here are 8 mistakes you might be making with your Chinese website.
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Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at seven Chinese New Year tourism marketing campaigns and activities from 2025, with design and promotion by Dragon Trail International.
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Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.
Company News
On 9 July 2024, Dragon Trail delivered a masterclass on Chinese social media for the Spanish tourism board in Madrid. The session was part of a full-day training, and introduced our bespoke 182-page report on the Chinese digital landscape created for Turespaña.
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Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
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Learn to optimize your content and stand out on China’s trendiest social media platform: Xiaohongshu, also known as RED. Don't miss these 12 expert tips for Xiaohongshu marketing from Dragon Trail's social media team.
EVENTS
Xiaohongshu, also known as Little Red Book or RED, is arguably the most important social media platform for Chinese travel in the post-pandemic era. In our June webinar, get to know how it works and how to maximize engagement for your account.
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The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
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Dragon Trail’s Chinese Tourism Recovery To-Do List is an essential starting point for destinations and brands to check they’re ready to reengage with the world’s largest tourism source market, starting with an inventory of digital assets.
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