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Virtual Fam Trips Take Chinese to South Africa at Online Roadshow

27 Oct 2021

As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.

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Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

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Company News

Universal Beijing Resort: Dragon Trail Design Work

01 Oct 2021

Dragon Trail is proud to have contributed design work for Universal Beijing Resort, including online assets for use by sales partners, advertisements for travel agencies, and even a tour bus. Check out this gallery to see some of the designs our team worked on.

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TikTok, Douyin Campaign Brings Great Migration to 4.11M Viewers

27 Sep 2021

Dragon Trail's first project working with TikTok helped the Kenya Tourism Board and African Wildlife Foundation to promote a five-day live stream across TikTok, Douyin, Xigua, and Toutiao, reaching 4.11 million viewers in more than 80 countries.

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Chile and Polaroid Run Chinese KOL Campaign for Travel

04 Aug 2021

Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.

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China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

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Peru: First WeChat Live Stream from the Americas

16 Jun 2021

On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.

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Kenya’s Tourism Experiences Attract Chinese Visitors through WeChat

01 Jun 2021

The Kenya Tourism Board relaunched its WeChat account on 12 April, 2021, with an updated strategy to inform and inspire the post-pandemic Chinese traveler.

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+2K Meetings in First Month of Singapore Tourism Board x Dragon Trail Virtual Roadshow

24 May 2021

The Singapore Tourism Board and Dragon Trail International's SingapoReimagine China Virtual Travel Mart 2021 facilitated more than 2,300 travel industry business appointments in its first month, alongside weekly webinars, virtual FAM trips, and more.

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