Resources - news, events, videos & presentations

Company News

China – The Future of Travel Summit Held in Beijing

21 May 2019

Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.

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EVENTS

Webinar: Weibo for Travel Marketing

17 May 2019

In Dragon Trail's June 26 webinar, we'll show you the best ways to use Weibo for travel marketing, including content and posting strategies, and best practice examples from some of the world's leading travel brands.

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EVENTS

Arival Bangkok: WeChat Workshop with Dragon Trail

17 May 2019

Learn to harness the true power of WeChat with Dragon Trail's Director of Business Development, Saxon Booth, at Arival Bangkok this 24-26 June. The workshop is aimed at tour, activity, and attraction operators who seek to improve their customer engagement on WeChat.

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BLOG

Interview: Attracting Chinese Shoppers to VIA Outlets

08 May 2019

How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.

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BLOG

Beginner’s Guide to WeChat Advertising for Travel Brands

30 Apr 2019

In this guide to advertising on China’s leading social media platform, WeChat, we introduce WeChat ad formats, requirements, pricing, and targeting options, as well as suggestions for how to supplement advertising with paid influencer promotions.

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Company News

Sweden Trains Chinese Travel Trade with WeChat Mini-Program

16 Jan 2019

In November 2018, Visit Sweden became the first national tourism board to launch a WeChat mini-program for China Travel Academy (CTA) to train Chinese travel agents.

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BLOG

How to Register an Official Account on WeChat: November 2018 Update

27 Nov 2018

Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.

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EVENTS

WTM: Tapping into China Outbound Market with Social

05 Nov 2018

On the first day of WTM London, Dragon Trail’s Communications Manager, Sienna Parulis-Cook, joins a panel discussion on using social media to reach the Chinese outbound travel market.

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BLOG

Marketing Rural Tourism to Chinese Travelers

10 Oct 2018

The Chinese outbound travel market offers significant opportunities for rural tourism around the world. Read our guide for destinations, attractions and accommodation providers to understand and reach adventurous Chinese travelers.

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