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Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.
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Mafengwo's “Contemporary Young People’s Travel Guide” report is based on 2022 travel surveys and data, revealing travel trends among young Chinese, including cultural attractions, accommodation, and transportation.
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We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.
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Fastdata’s 2021 China Online Travel Industry Report tracks trends and changes in online travel consumption and online travel users in China in 2021, with forecasts for 2022. The report looks particularly at Generation Z and its differences to older Chinese.
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Airbnb's June 2021 report on summer travel is based on a survey of 1,500 Chinese travelers aged 18-50. It includes travel trend forecasts for summer and the second half of 2021, with focuses on the rise of Gen-Z, family travel, and sports travel.
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China’s Generation Z travelers are a driving force behind the recovery of the country's tourism industry. Get to know this generation, their top travel trends, and the best ways of attracting young Chinese tourists.
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